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Channels of Distribution

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0010
Subject:
Business and Management, Marketing

This chapter shows how the firm should choose marketing policies when its products are sold by distributors. It distinguishes between exclusive and nonexclusive distributors, show how the firm can ... More


Attaining Customers: Creating, Communicating, and Delivering Customer Value

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0008
Subject:
Business and Management, Marketing

This chapter examines the issue of customer acquisition. It explores how an organization makes an offer to its target consumers that will entice them to buy and keep buying. Part A of this chapter ... More


Introduction

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0001
Subject:
Society and Culture, Media Studies

This book explores how infrastructures and strategies for distributing online television news are developed and maintained. Focusing on MSNBC, a hybrid company built to link television and the ... More


This Program Is Brought To You By...: Distributing Television News Online

Joshua A Braun

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.001.0001
Subject:
Society and Culture, Media Studies

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain ... More


BAT in China

Howard Cox

in The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945

Published in print:
2000
Published Online:
October 2011
ISBN:
9780198292210
eISBN:
9780191684890
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198292210.003.0006
Subject:
Business and Management, Business History, International Business

This chapter discusses the challenges faced by BAT Co. in entering the Chinese cigarette market. The structure of the company's organization in ... More


Regulatory Induced Performance Persistence

Douglas Cumming, Na Dai, and Sofia A. Johan

in Hedge Fund Structure, Regulation, and Performance around the World

Published in print:
2013
Published Online:
May 2013
ISBN:
9780199862566
eISBN:
9780199332762
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199862566.003.0009
Subject:
Economics and Finance, Financial Economics

Chapter 9 discusses the idea that performance persistence can either be enhanced or mitigated by financial regulation. An analysis of data from 48 countries spanning determines that international and ... More


Going Public

Edward B. Roberts

in Entrepreneurs in High Technology: Lessons from MIT and Beyond

Published in print:
1991
Published Online:
October 2011
ISBN:
9780195067040
eISBN:
9780199854837
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195067040.003.0008
Subject:
Business and Management, Innovation

For most technological firms, going public is a logical step in their continuing growth. The capital made available from public offerings helps fund accelerated product development programs, enables ... More


From Warsaw to the World

Lisa Jakelski

in Making New Music in Cold War Poland: The Warsaw Autumn Festival, 1956-1968

Published in print:
2016
Published Online:
May 2017
ISBN:
9780520292543
eISBN:
9780520966031
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520292543.003.0005
Subject:
Music, Popular

Chapter 4 details the structural arrangements that facilitated foreign travel to the Warsaw Autumn. It focuses on the non-performers who went to Poland to hear the festival concerts, either as ... More


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