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Survival in the Presence of a Rival: Valuing Innovations at the Brand Level

Elie ofek, Eitan Muller, and Barak Libai

in Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226618296
eISBN:
9780226394145
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226394145.003.0007
Subject:
Economics and Finance, Financial Economics

This chapter focuses on the implications of competition for innovation equity. When multiple firms introduce innovations in the same space several customer dynamics emerge. First, as new customers ... More


Making the Framework “Work” for You

Elie ofek, Eitan Muller, and Barak Libai

in Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226618296
eISBN:
9780226394145
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226394145.003.0010
Subject:
Economics and Finance, Financial Economics

This concluding chapter serves as a review of the material covered throughout the book and addresses issues often encountered when implementing the various concepts in practice and in different ... More


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