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Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information

Wolf-Dieter Ludwig and Gisela Schott

in Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020

Published in print:
2011
Published Online:
May 2016
ISBN:
9780262016032
eISBN:
9780262298957
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016032.003.0018
Subject:
Psychology, Health Psychology

Direct-to-consumer advertising (DTCA) of prescription drugs has become a focus of public policy concern and academic research. Through it, pharmaceutical companies influence major parts of the health ... More


Medicine-Chest Roulette

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0012
Subject:
Public Health and Epidemiology, Public Health

This chapter examines the careless use of prescription drugs such as Accutane in what Steve Findlay called “medicine-chest roulette.” In his May 1988 article in the U.S. News and World Report, ... More


Pharmaceutical Marketing

Stuart O. Schweitzer and Z. John Lu

in Pharmaceutical Economics and Policy: Perspectives, Promises, and Problems

Published in print:
2018
Published Online:
May 2018
ISBN:
9780190623784
eISBN:
9780190623814
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190623784.003.0011
Subject:
Economics and Finance, Financial Economics

The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical ... More


Appropriating Disorder

Joseph E. Davis

in Chemically Imbalanced: Everyday Suffering, Medication, and Our Troubled Quest for Self-Mastery

Published in print:
2020
Published Online:
September 2020
ISBN:
9780226686547
eISBN:
9780226686714
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226686714.003.0004
Subject:
Sociology, Health, Illness, and Medicine

All the neuroscience talk in psychiatry has fed a widespread assumption that people look to medication and speak of their suffering in terms of neurobiology because they have been schooled in ... More


Direct-to-Consumer Advertising in Health Care: An Overview of Economic Issues

Ernst R. Berndt and Julie M. Donohue

in Incentives and Choice in Health Care

Published in print:
2008
Published Online:
August 2013
ISBN:
9780262195775
eISBN:
9780262283816
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262195775.003.0006
Subject:
Economics and Finance, Econometrics

This chapter examines direct-to-consumer advertising (DTCA) of prescription drugs in the United States and New Zealand and its economic effects on health care. It looks at the major issues that are ... More


Introduction

Frank A. Sloan and Hirschel Kasper

in Incentives and Choice in Health Care

Published in print:
2008
Published Online:
August 2013
ISBN:
9780262195775
eISBN:
9780262283816
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262195775.003.0001
Subject:
Economics and Finance, Econometrics

This book focuses on the role of incentives in health and health care decision making. Drawing on various concepts and empirical findings, it explores how incentives affect the behavior of patients, ... More


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