Jump to ContentJump to Main Navigation

You are looking at 1-3 of 3 items

  • Keywords: digital audience x
Clear All Modify Search

View:

The Dynamics of Web Traffic

Bruce Rogers

in The Internet Trap

Published in print:
2018
Published Online:
May 2019
ISBN:
9780691159263
eISBN:
9780691184074
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691159263.003.0005
Subject:
Political Science, Political Economy

This chapter aims to build better models of web traffic. It shows how web traffic is roughly power law distributed, in which a highly concentrated “head” of the Web is coupled with a long, diffuse ... More


The Internet Trap

Matthew Hindman

Published in print:
2018
Published Online:
May 2019
ISBN:
9780691159263
eISBN:
9780691184074
Item type:
book
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691159263.001.0001
Subject:
Political Science, Political Economy

The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from ... More


A Tilted Playing Field

Matthew Hindman

in The Internet Trap

Published in print:
2018
Published Online:
May 2019
ISBN:
9780691159263
eISBN:
9780691184074
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691159263.003.0002
Subject:
Political Science, Political Economy

This chapter focuses on stickiness—the factors that allow sites and apps to attract and keep an audience. Critically, many tactics that promote stickiness get cheaper per user as sites get bigger. ... More


View: