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Introduction: The Paradox of Digital Campaigning in a Democracy

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0001
Subject:
Political Science, American Politics, Democratization

This chapter provides an overview of key arguments and goals. A key mission of the book is to help scholars of political communication and digital media contextualize and better understand the ... More


Introduction: The Paradox of Digital Campaigning in a Democracy

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0001
Subject:
Political Science, American Politics, Democratization

This chapter provides an overview of key arguments and goals. A key mission of the book is to help scholars of political communication and digital media contextualize and better understand the ... More


2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass-media campaigning paradigm to the networked media campaigning ... More


2008: Networked Campaigning and Controlled Interactivity

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0005
Subject:
Political Science, American Politics, Democratization

If the 2004 presidential campaigns demonstrated a paradigm shift as mass-mediated campaigning gave way to digital media campaigning, which in turn changed the power dynamic between supporters and ... More


Conclusion: Shifting Practices of Political Campaigns and Political Culture

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0007
Subject:
Political Science, American Politics, Democratization

This final chapter recaps the arguments and discussed implications of how campaigns have used digital communication technologies (DCTs). By only looking at digital practices of political campaigns, ... More


Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.001.0001
Subject:
Political Science, American Politics, Democratization

With Barack Obama’s electoral victories, scholars and political watchers have marveled at the ways campaigns are using digital communication technologies (DCTs) in their strategy toolkit in the ... More


2000: Experimentation in the Internet Age

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0003
Subject:
Political Science, American Politics, Democratization

The 2000 campaigns focused on experimentation with digital communication technologies (DCTs). Changes in election laws made collecting contributions online feasible, which became a focus of ... More


2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and their websites as the ... More


Conclusion: Shifting Practices of Political Campaigns and Political Culture

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0008
Subject:
Political Science, American Politics, Democratization

This final chapter recaps the arguments and discusses implications of how campaigns have used DCTs. By only looking at digital practices of political campaigns, it is worrisome that we fail to see ... More


Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.001.0001
Subject:
Political Science, American Politics, Democratization

Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital ... More


2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass media campaigning paradigm to the networked media campaigning ... More


2008: Networked Campaigning and Controlled Interactivity

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0005
Subject:
Political Science, American Politics, Democratization

If the 2004 presidential campaigns demonstrated a paradigm shift as mass-mediated campaigning gave way to networked media campaigning (which in turn changed the power dynamic between supporters and ... More


2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and used their websites as ... More


2000: Experimentation in the Internet Age

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age: Second Edition

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0003
Subject:
Political Science, American Politics, Democratization

The 2000 campaigns focused on experimentation with DCTs. Changes in election laws made collecting contributions online feasible, which became a focus of campaigns. John McCain was savvy at ... More


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