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Internet Marketing

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0021
Subject:
Business and Management, Marketing

This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B ... More


Revenue Chokepoints

Natasha Tusikov

in Chokepoints: Global Private Regulation on the Internet

Published in print:
2016
Published Online:
September 2017
ISBN:
9780520291218
eISBN:
9780520965034
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520291218.003.0003
Subject:
Society and Culture, Technology and Society

The chapter examines how payment providers (PayPal, Visa and MasterCard) and advertising intermediaries (Google, Yahoo and Microsoft) police websites selling or advertising counterfeit goods through ... More


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