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Internet Marketing

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0021
Subject:
Business and Management, Marketing

This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B ... More


Revenue Chokepoints

Natasha Tusikov

in Chokepoints: Global Private Regulation on the Internet

Published in print:
2016
Published Online:
September 2017
ISBN:
9780520291218
eISBN:
9780520965034
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520291218.003.0003
Subject:
Society and Culture, Technology and Society

The chapter examines how payment providers (PayPal, Visa and MasterCard) and advertising intermediaries (Google, Yahoo and Microsoft) police websites selling or advertising counterfeit goods through ... More


Introduction

Damian Tambini and Martin Moore

in Regulating Big Tech: Policy Responses to Digital Dominance

Published in print:
2021
Published Online:
October 2021
ISBN:
9780197616093
eISBN:
9780197616130
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780197616093.003.0001
Subject:
Political Science, International Relations and Politics

This chapter begins by analyzing how Google, Apple, Facebook, Amazon, and Microsoft (GAFAM), along with Alibaba and Tencent from China, dominate and monopolize global markets. It highlights the giant ... More


The Business of Journalism and Studying the Journalism Business

Nikki Usher and Mark Poepsel

in Journalism Research That Matters

Published in print:
2021
Published Online:
July 2021
ISBN:
9780197538470
eISBN:
9780197538517
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780197538470.003.0011
Subject:
Political Science, American Politics

This chapter challenges the conventional assumption that journalism can be saved through a singular business model. We argue, using examples from the United States, that scholars and journalists need ... More


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