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Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Markus Wübben and Florian von Wangenheim

in Heuristics: The Foundations of Adaptive Behavior

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199744282
eISBN:
9780199894727
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744282.003.0036
Subject:
Psychology, Cognitive Psychology, Human-Technology Interaction

Recently, academics have shown interest and enthusiasm in the development and implementation of stochastic customer base analysis models, such as the Pareto/NBD model and the BG/NBD model. Using the ... More


Mail Order Retailing in Britain: A Business and Social History

Richard Coopey, Sean O'Connell, and Dilwyn Porter

Published in print:
2005
Published Online:
September 2007
ISBN:
9780198296508
eISBN:
9780191716638
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198296508.001.0001
Subject:
Business and Management, Business History

Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency ... More


Why Go Direct?

Lois K. Geller

in Response: The Complete Guide to Profitable Direct Marketing

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195158694
eISBN:
9780199849420
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195158694.003.0002
Subject:
Business and Management, Strategy

Direct Marketing has been around since the 1940s, according to Nat Ross's A History of Direct Marketing. This chapter enumerates the advantages of this marketing technique citing reasons for its ... More


The Makers of American Chinese Food

Yong Chen

in Chop Suey, USA: The Story of Chinese Food in America

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231168922
eISBN:
9780231538169
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231168922.003.0006
Subject:
Sociology, Race and Ethnicity

The rise to prominence of American Chinese food in turn-of-the-century markets was shaped by the interplay between Chinese restaurant owners and their non-Chinese consumers. This chapter first ... More


Social and National Identity: A Focus on Class, Gender, and Nation

Christel Lane

in From Taverns to Gastropubs: Food, Drink, and Sociality in England

Published in print:
2018
Published Online:
June 2018
ISBN:
9780198826187
eISBN:
9780191865138
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198826187.003.0008
Subject:
Business and Management, Business History

This chapter examines the class identity of both publicans and patrons of gastropubs, as well as the greatly diminished but not eliminated gender differences in the use of the bar. The importance of ... More


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