Xu Shi (ed.)
- Published in print:
- 2006
- Published Online:
- September 2011
- ISBN:
- 9789622098114
- eISBN:
- 9789882206830
- Item type:
- book
- Publisher:
- Hong Kong University Press
- DOI:
- 10.5790/hongkong/9789622098114.001.0001
- Subject:
- Linguistics, Sociolinguistics / Anthropological Linguistics
This book challenges the cultural imbalance in current research traditions, and argues for a culturalist perspective in facilitating better intercultural exchange amidst accelerated processes of ...
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This book challenges the cultural imbalance in current research traditions, and argues for a culturalist perspective in facilitating better intercultural exchange amidst accelerated processes of globalization. It is the first engagement with discourses in non-mainstream cultures. Covering a wide range of issues in public, professional, media, and intercultural communication, the twelve essays tackle culturally pressing issues by aligning viewpoints from various geo-political contexts.Less
This book challenges the cultural imbalance in current research traditions, and argues for a culturalist perspective in facilitating better intercultural exchange amidst accelerated processes of globalization. It is the first engagement with discourses in non-mainstream cultures. Covering a wide range of issues in public, professional, media, and intercultural communication, the twelve essays tackle culturally pressing issues by aligning viewpoints from various geo-political contexts.