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The Advertising War Begins: “Is the Bread That We Eat Poisoned?” 1876–1888

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0005
Subject:
Sociology, Culture

In the 1870s, with scores of companies jumping on the baking powder band wagon and using newspapers, magazines, and trade cards to advertise, Royal pioneered ideological warfare that claimed its ... More


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