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2008: Networked Campaigning and Controlled Interactivity

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0005
Subject:
Political Science, American Politics, Democratization

If the 2004 presidential campaigns demonstrated a paradigm shift as mass-mediated campaigning gave way to networked media campaigning (which in turn changed the power dynamic between supporters and ... More


2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and used their websites as ... More


Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.001.0001
Subject:
Political Science, American Politics, Democratization

Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital ... More


2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass media campaigning paradigm to the networked media campaigning ... More


2016: The Turn to Mass-Targeted Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0007
Subject:
Political Science, American Politics, Democratization

The quest for data-driven campaigning in 2012—creating massive databases of voter information for more effective micro-targeting—found greater efficacy and new controversy in 2016. The Trump campaign ... More


2000: Experimentation in the Internet Age

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age: Second Edition

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0003
Subject:
Political Science, American Politics, Democratization

The 2000 campaigns focused on experimentation with DCTs. Changes in election laws made collecting contributions online feasible, which became a focus of campaigns. John McCain was savvy at ... More


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