Joshua A. Braun
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780300197501
- eISBN:
- 9780300216240
- Item type:
- chapter
- Publisher:
- Yale University Press
- DOI:
- 10.12987/yale/9780300197501.003.0012
- Subject:
- Society and Culture, Media Studies
This chapter examines the technical underpinnings of MSNBC.com's next-generation content management system called SkyPad. It first describes Newsvine's M3 architecture before turning to SkyPad, which ...
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This chapter examines the technical underpinnings of MSNBC.com's next-generation content management system called SkyPad. It first describes Newsvine's M3 architecture before turning to SkyPad, which was developed to take in and spit out almost any type of multimedia content and allow for the construction of entirely new websites and brands on the fly. It considers SkyPad, along with M3, as a representative of an emerging vision for enlisting provincial editorial groups and diverse audiences in the online distribution of mainstream media products. It also looks at MSNBC.com's series of ever more generic tools for online publishing that are intended to address the need for increasingly divergent and niche editorial products.Less
This chapter examines the technical underpinnings of MSNBC.com's next-generation content management system called SkyPad. It first describes Newsvine's M3 architecture before turning to SkyPad, which was developed to take in and spit out almost any type of multimedia content and allow for the construction of entirely new websites and brands on the fly. It considers SkyPad, along with M3, as a representative of an emerging vision for enlisting provincial editorial groups and diverse audiences in the online distribution of mainstream media products. It also looks at MSNBC.com's series of ever more generic tools for online publishing that are intended to address the need for increasingly divergent and niche editorial products.
Angèle Christin
- Published in print:
- 2020
- Published Online:
- January 2021
- ISBN:
- 9780691175232
- eISBN:
- 9780691200002
- Item type:
- chapter
- Publisher:
- Princeton University Press
- DOI:
- 10.23943/princeton/9780691175232.003.0001
- Subject:
- Society and Culture, Media Studies
This chapter examines how the multiplication of digital metrics, analytics, and algorithms is reconfiguring work practices and professional identities. It focuses on the case of journalism, a field ...
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This chapter examines how the multiplication of digital metrics, analytics, and algorithms is reconfiguring work practices and professional identities. It focuses on the case of journalism, a field that has been profoundly changed by digital technologies. It describes modern newsrooms that use digital tools in the gathering, production, and diffusion of information on the web, from group chats to social media platforms and content management systems. The chapter also introduces a new market that emerged for “web analytics” or software programs that track the behaviour and preferences of internet users. It describes how editors and journalists are provided with a constant stream of data about their audience, receiving increasingly detailed information in real time about the number of visitors, comments, likes, and tweets that their articles attract.Less
This chapter examines how the multiplication of digital metrics, analytics, and algorithms is reconfiguring work practices and professional identities. It focuses on the case of journalism, a field that has been profoundly changed by digital technologies. It describes modern newsrooms that use digital tools in the gathering, production, and diffusion of information on the web, from group chats to social media platforms and content management systems. The chapter also introduces a new market that emerged for “web analytics” or software programs that track the behaviour and preferences of internet users. It describes how editors and journalists are provided with a constant stream of data about their audience, receiving increasingly detailed information in real time about the number of visitors, comments, likes, and tweets that their articles attract.
