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“A Complicated Genesis”: Transnational Production and Transgenerational Marketing

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0004
Subject:
Society and Culture, Media Studies

This chapter addresses the perceived ingenuity of contemporary branding strategy in order to expose other trajectories, particularly the global forces that networked production over time, along which ... More


Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies

Derek Johnson, Derek Kompare, and Avi Santo

in Making Media Work: Cultures of Management in the Entertainment Industries

Published in print:
2014
Published Online:
March 2016
ISBN:
9780814764695
eISBN:
9780814724989
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814764695.003.0001
Subject:
Society and Culture, Media Studies

This introductory chapter asserts that management must be understood as a much wider network of cultural power, negotiated by participants at all levels in institutional hierarchies. Management, in ... More


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