Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0003
- Subject:
- Business and Management, Marketing
This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries ...
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This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries of an industry. In particular, it discusses the implications of market definition for measuring managerial performance, designing managerial incentive plans, choosing organizational structure, and optimizing resource allocation.Less
This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries of an industry. In particular, it discusses the implications of market definition for measuring managerial performance, designing managerial incentive plans, choosing organizational structure, and optimizing resource allocation.
Line Holler Mielby and Michael Bom Frøst
- Published in print:
- 2013
- Published Online:
- November 2015
- ISBN:
- 9780231153454
- eISBN:
- 9780231526920
- Item type:
- chapter
- Publisher:
- Columbia University Press
- DOI:
- 10.7312/columbia/9780231153454.003.0030
- Subject:
- Sociology, Science, Technology and Environment
This chapter begins with the author's account of eating an entire meal in total darkness at Unsicht-Bar in Hamburg, Germany. He says that when we are deprived of one of our key senses, our impression ...
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This chapter begins with the author's account of eating an entire meal in total darkness at Unsicht-Bar in Hamburg, Germany. He says that when we are deprived of one of our key senses, our impression of the world can change radically. In connection with eating, visual input generates expectations about what is to come. In the absence of these expectations, our other sensory impressions of food are dramatically altered. The chapter then discusses the complexity of the eating experience; how our expectations influence our experience of a meal; the effect of restaurant settings on consumer perception; and experimental studies in restaurant settings.Less
This chapter begins with the author's account of eating an entire meal in total darkness at Unsicht-Bar in Hamburg, Germany. He says that when we are deprived of one of our key senses, our impression of the world can change radically. In connection with eating, visual input generates expectations about what is to come. In the absence of these expectations, our other sensory impressions of food are dramatically altered. The chapter then discusses the complexity of the eating experience; how our expectations influence our experience of a meal; the effect of restaurant settings on consumer perception; and experimental studies in restaurant settings.
