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What is the Impact on Strategy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0003
Subject:
Business and Management, Marketing

This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries ... More


Eating Is Believing

Line Holler Mielby and Michael Bom Frøst

in The Kitchen as Laboratory: Reflections on the Science of Food and Cooking

Published in print:
2013
Published Online:
November 2015
ISBN:
9780231153454
eISBN:
9780231526920
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231153454.003.0030
Subject:
Sociology, Science, Technology and Environment

This chapter begins with the author's account of eating an entire meal in total darkness at Unsicht-Bar in Hamburg, Germany. He says that when we are deprived of one of our key senses, our impression ... More


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