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Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Richard Harris

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226317663
eISBN:
9780226317687
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226317687.001.0001
Subject:
History, American History: 20th Century

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving their dwellings has given rise to a multibillion-dollar industry that ... More


The Improvement Business Coalesces

Richard Harris

in Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226317663
eISBN:
9780226317687
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226317687.003.0011
Subject:
History, American History: 20th Century

Although owners had always maintained their homes, the home improvement industry did not become recognized until the early 1950s, when it began to draw the attention of retailers, advertisers, ... More


The Birth of the Fan Magazine

Anthony Slide

in Inside the Hollywood Fan Magazine: A History of Star Makers, Fabricators, and Gossip Mongers

Published in print:
2010
Published Online:
March 2014
ISBN:
9781604734133
eISBN:
9781621034322
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604734133.003.0002
Subject:
Film, Television and Radio, Film

This chapter describes the origins of the fan magazine, which goes back to the popular general magazines promoting consumer culture and social issues that began publication in the 1880s and 1890s. ... More


Introduction

Richard Harris

in Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226317663
eISBN:
9780226317687
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226317687.003.0001
Subject:
History, American History: 20th Century

The home improvement industry involves many different players, from lenders to manufacturers and retailers. Then there are the media such as consumer magazines, television shows, and web sites and ... More


Mr. and Mrs. Builder

Richard Harris

in Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226317663
eISBN:
9780226317687
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226317687.003.0009
Subject:
History, American History: 20th Century

By 1949, there had been a boom in owner-building across the United States, Canada, and Australia. Owners accounted for a third of all new houses and a quarter of all dwellings of any kind, which were ... More


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