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Givin' Up This Beer for Sweeter Wine: Brewery Workers on Strike, 1977–1978

Allyson P. Brantley

in Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.003.0006
Subject:
History, American History: 20th Century

This chapter details the longest labor-management standoff at the Coors Brewing Company in Colorado: a 21-month strike by Brewery Workers Local 366, from April 1977 to December 1978. Like the ... More


Conclusion: A Hangover from Another Era?

Allyson P. Brantley

in Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.003.0008
Subject:
History, American History: 20th Century

This final section explores the life of the anti-Coors campaign beyond its official end in 1987, as well as the implications and lessons that this long boycott offers for present-day consumer ... More


Chicanos Arriba, Coors Abajo

Allyson P. Brantley

in Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.003.0003
Subject:
History, American History: 20th Century

This chapter highlights the expansion of the Coors boycott among activists of color, especially Chicana and Chicano activists in Colorado in the 1960s and 1970s. Centering the experiences of a young ... More


Introduction: Beer Can Politics

Allyson P. Brantley

in Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.003.0001
Subject:
History, American History: 20th Century

This section introduces readers to the Coors Brewing Company, its Colorado roots, and the allure that its beer had in the 1960s and 1970s for many Americans, including the author’s family members. ... More


Coors Is Trying to Destroy the Union

Allyson P. Brantley

in Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.003.0002
Subject:
History, American History: 20th Century

This chapter focuses on the history of the Coors Brewing Company in the mid-twentieth century, as well as the company’s fraught relations with its employees and their unions in Colorado and ... More


Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Allyson P. Brantley

Published in print:
2021
Published Online:
May 2022
ISBN:
9781469661032
eISBN:
9781469661056
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469661032.001.0001
Subject:
History, American History: 20th Century

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors ... More


“It’s Time for Black Men …”: The Deacons for Defense and the Mississippi Movement

Akinyele Umoja

in The Civil Rights Movement in Mississippi

Published in print:
2013
Published Online:
May 2014
ISBN:
9781617039331
eISBN:
9781626740037
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617039331.003.0009
Subject:
History, African-American History

This chapter focuses on the Deacons for Defense and its place in the civil rights movement in Mississippi. It examines the role of the Deacons as an option for African Americans who perceived a lack ... More


The Fight Is One That Must Be Continued: In the Courtroom, in the Press, and in Political Organizations, 1961–1965

Sherie M. Randolph

in Florynce "Flo" Kennedy: The Life of a Black Feminist Radical

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469623917
eISBN:
9781469625119
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469623917.003.0005
Subject:
History, African-American History

This chapter examines Flo Kennedy’s move away from law and closer to activism and journalism. Working as a lawyer left Kennedy profoundly disappointed with the legal system. She was frustrated with ... More


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