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How Does Consumer Behavior Affect Marketing Policy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0011
Subject:
Business and Management, Marketing

This chapter compares different models of consumer behavior including standard economic theory and alternative behavioral theories such as prospect theory and assimilation-contrast theory. It shows ... More


Contemporary Research Trends in International Marketing: The 1990s

Masaaki Kotabe

in Oxford Handbook of International Business

Published in print:
2001
Published Online:
November 2003
ISBN:
9780199241828
eISBN:
9780191596834
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199241821.003.0017
Subject:
Economics and Finance, International

The state of the art in research in international marketing is examined for the 1990–9 period, with particular emphasis on the conceptual framework and theory development in the field. This decade ... More


Analysing Buyer Behaviour

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0004
Subject:
Business and Management, Marketing

This chapter analyses buyer behaviour, taking an outside-inside view of the organization. It looks at buyer behaviour from the perspective of a marketing manager. Part A describes some simple data ... More


Why we buy: evolution, marketing, and consumer behaviour

Vladas Griskevicius, Joshua M Ackerman, and Joseph P Redden

in Applied Evolutionary Psychology

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199586073
eISBN:
9780191731358
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199586073.003.0019
Subject:
Psychology, Evolutionary Psychology, Developmental Psychology

Although one might think that evolution has little to do with modern consumer behaviour, a closer inspection of our ancestral roots can provide much insight into why we buy. An evolutionary ... More


Consumer Perceptions of the Risks and Benefits Associated With Food Hazards

Lynn Frewer, Heleen van Dijk, and Arnout Fischer

in Risk Communication and Public Health

Published in print:
2010
Published Online:
February 2010
ISBN:
9780199562848
eISBN:
9780191722523
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199562848.003.03
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses both behavioural changes and consumer responses to public health information, and consumer perceptions of risk and benefit associated with specific food choices. These are ... More


Financial Counseling, Financial Literacy, and Household Decision-Making

Sumit Agarwal, Gene Amromin, Itzhak Ben-David, Souphala Chomsisengphet, and Douglas D. Evanoff

in Financial Literacy: Implications for Retirement Security and the Financial Marketplace

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199696819
eISBN:
9780191732089
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199696819.003.0010
Subject:
Business and Management, Pensions and Pension Management, Finance, Accounting, and Banking

The recent financial crisis has brought renewed attention to household financial decision-making and highlighted the need for improving financial literacy. In this chapter, we survey the current ... More


Reactions to Fashion and Luxury

James Raven

in Judging New Wealth: Popular Publishing and Responses to Commerce in England, 1750–1800

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198202370
eISBN:
9780191675300
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198202370.003.0008
Subject:
History, British and Irish Modern History, Economic History

This chapter discusses how the literary reception of the commercial revolution — and the deliberate artifice of published outrage — was crucial to the formation of hostile images of the businessman ... More


The Interdisciplinary Science of Consumption

Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson (eds)

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.001.0001
Subject:
Psychology, Cognitive Neuroscience

Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors’ drive to survive. But the psychological and neural processes that originally evolved to ... More


Monks and Markets: Durham Cathedral Priory 1460-1520

Miranda Threlfall-Holmes

Published in print:
2005
Published Online:
January 2010
ISBN:
9780199253814
eISBN:
9780191719813
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199253814.001.0001
Subject:
History, British and Irish Medieval History

The institutions of the Middle Ages are generally seen as tradition bound: Monks and Markets challenges that assumption. Durham's outstanding archive has allowed the uncovering of an unprecedented ... More


The Limits of Enhanced Disclosure in Bankruptcy Law: Anticipated and Experienced Emotion

Richard L. Wiener, Jason A. Cantone, Michael Holtje, and Susan Block-Lieb

in A Debtor World: Interdisciplinary Perspectives on Debt

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199873722
eISBN:
9780199980000
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199873722.003.0008
Subject:
Law, Company and Commercial Law

This chapter is a social scientific and psychological analysis of recent bankruptcy policy reforms. The discussion examines the application of bankruptcy policy and its attempt at debt regulation ... More


The Consumption of Increasingly Less Diverse News Content

Pablo J. Boczkowski

in News at Work: Imitation in an Age of Information Abundance

Published in print:
2010
Published Online:
February 2013
ISBN:
9780226062792
eISBN:
9780226062785
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226062785.003.0007
Subject:
Sociology, Science, Technology and Environment

This chapter analyzes several patterns that mark the consumption of homogenized news. There is a difference between the stories consumers most frequently choose to read and the top stories provided ... More


Music and Marketing

Adrian C. North and David J. Hargreaves

in Handbook of Music and Emotion: Theory, Research, Applications

Published in print:
2010
Published Online:
March 2012
ISBN:
9780199230143
eISBN:
9780191696435
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199230143.003.0032
Subject:
Psychology, Music Psychology

This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available ... More


Consumer Behavior, Culture, and Emotion

Jeanne L. Tsai, Louise Chim, and Tamara Sims

in Handbook of Culture and Consumer Behavior

Published in print:
2015
Published Online:
April 2015
ISBN:
9780199388516
eISBN:
9780190228347
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199388516.003.0004
Subject:
Psychology, Social Psychology

Emotion plays an important role in decision making and consumer behavior, and culture shapes different aspects of emotion. In the last decade, there has been extensive research on how individuals ... More


The Fundamental Motives for Why We Buy

Griskevicius Vladas, P. Redden Joseph, and M. Ackerman Joshua

in The Interdisciplinary Science of Consumption

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.003.0002
Subject:
Psychology, Cognitive Neuroscience

Why do people buy one thing versus another? This chapter examines the underlying motives for consumer behavior by considering motivation from an evolutionary perspective. An evolutionary perspective ... More


Consumer Behavior Across the Life Span: A Life History Theory Perspective

Mittal Chiraag, Griskevicius Vladas, and J. Ellis Bruce

in The Interdisciplinary Science of Consumption

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.003.0014
Subject:
Psychology, Cognitive Neuroscience

Life history theory is a framework for examining how, why, and when organisms across species allocate limited resources to maximize evolutionary fitness. From a life history perspective, the ... More


The Power of the Subliminal: On Subliminal Persuasion and Other Potential Applications

Ap Dijksterhuis, Henk Aarts, and Pamela K. Smith

in The New Unconscious

Published in print:
2006
Published Online:
March 2012
ISBN:
9780195307696
eISBN:
9780199847488
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195307696.003.0005
Subject:
Psychology, Cognitive Psychology

In the past century, a few hundred articles have been published about subliminal perception and applications such as subliminal persuasion. Subliminal persuasion refers to the subliminal presentation ... More


Information and communication technologies and the role of consumers in innovation

Leslie Haddon

in Innovation By Demand: An Interdisciplinary Approach to the Study of Demand and its Role in Innovation

Published in print:
2002
Published Online:
July 2012
ISBN:
9780719062674
eISBN:
9781781700273
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719062674.003.0010
Subject:
Political Science, Political Economy

This chapter discusses the involvement of consumers in innovation. It presents two case studies which detail a number of interesting issues regarding ways that consumers become involved in new ... More


On Demand: Writing for the Market in Early Modern England

David Baker

Published in print:
2009
Published Online:
June 2013
ISBN:
9780804738569
eISBN:
9780804772907
Item type:
book
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804738569.001.0001
Subject:
Literature, 16th-century and Renaissance Literature

In early modern England, while moralists railed against the theater as wasteful and depraved, and inflation whittled away at the value of wages, people attended the theater in droves. This book draws ... More


Price, Preference, and Purpose: Factors Influencing the Priory’s Purchasing Decisions

Miranda Threlfall-Holmes

in Monks and Markets: Durham Cathedral Priory 1460-1520

Published in print:
2005
Published Online:
January 2010
ISBN:
9780199253814
eISBN:
9780191719813
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199253814.003.0003
Subject:
History, British and Irish Medieval History

This chapter focuses on how the obedientiaries' purchasing decisions were made, looking at the various factors that influenced or limited their choices and their behaviour as consumers. Three case ... More


Tap: Unlocking the Mobile Economy

Anindya Ghose

Published in print:
2017
Published Online:
January 2018
ISBN:
9780262036276
eISBN:
9780262340427
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262036276.001.0001
Subject:
Business and Management, Marketing

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, ... More


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