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Rethinking Readership: The Digital Challenge of Audience Construction

Brooke Erin Duffy

in Remake, Remodel: Women's Magazines in the Digital Age

Published in print:
2013
Published Online:
April 2017
ISBN:
9780252037962
eISBN:
9780252095221
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037962.003.0005
Subject:
Society and Culture, Media Studies

This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of ... More


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