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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


Creating Design Concepts, Prototyping, and Validating Design Choices

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0006
Subject:
Business and Management, Knowledge Management

The next step in user-centered design is to translate observed user needs into product or service concepts. This chapter introduces methods for leveraging insights gained from user research into ... More


Stated‐Preference Methods for Valuing Environmental Amenities

Wiktor L. Adamowicz, Peter C. Boxall, Jordan J. Louviere, Joffre Swait, and Michael Williams

in Valuing Environmental Preferences: Theory and Practice of the Contingent Valuation Method in the US, EU , and developing Countries

Published in print:
2001
Published Online:
November 2003
ISBN:
9780199248919
eISBN:
9780191595950
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199248915.003.0013
Subject:
Economics and Finance, Development, Growth, and Environmental

The stated preference (SP) approach allows the individual features or attributes that make up a good to be valued. Experimental design to array attributes and attribute levels into choice sets is ... More


Election: The Inherited Incumbency Advantage

Daniel M. Smith

in Dynasties and Democracy: The Inherited Incumbency Advantage in Japan

Published in print:
2018
Published Online:
January 2019
ISBN:
9781503605053
eISBN:
9781503606401
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9781503605053.003.0005
Subject:
Political Science, Comparative Politics

This chapter explores the inherited incumbency advantage in elections, the mechanisms behind the advantage, and how it differs in the prereform and postreform electoral environments of Japan. New ... More


Making the Framework “Work” for You

Elie ofek, Eitan Muller, and Barak Libai

in Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226618296
eISBN:
9780226394145
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226394145.003.0010
Subject:
Economics and Finance, Financial Economics

This concluding chapter serves as a review of the material covered throughout the book and addresses issues often encountered when implementing the various concepts in practice and in different ... More


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