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The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0008
Subject:
History, American History: 20th Century

While the rise of “styling,” “streamlining,” and specialized industrial design offices has been typically described as a specifically American response to the expansion of consumer markets and the ... More


Designing Modern America: Broadway to Main Street

Christopher Innes

Published in print:
2005
Published Online:
October 2013
ISBN:
9780300108040
eISBN:
9780300129557
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300108040.001.0001
Subject:
Society and Culture, Cultural Studies

From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of “America” and make it synonymous with modernity than any of their ... More


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