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The Increasing Role of the War Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0007
Subject:
Society and Culture, Media Studies

This chapter details the Council’s activities throughout 1944. It studies how individual advertisers were coached to stay on course, sacrificing money, resources, and some of their creative ... More


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