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Selling Finance and the Promise of Contingency

Vincent Antonin Lépinay

in Codes of Finance: Engineering Derivatives in a Global Bank

Published in print:
2011
Published Online:
October 2017
ISBN:
9780691151502
eISBN:
9781400840465
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691151502.003.0007
Subject:
Economics and Finance, Financial Economics

This chapter analyzes the notion of client preference by showing how clients are affected by interactions related to the properties of products as these are staged by salespeople. The interaction ... More


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