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Advertising and Commercialism

Patti M. Valkenburg and Jessica Taylor Piotrowski

in Plugged In: How Media Attract and Affect Youth

Published in print:
2017
Published Online:
September 2017
ISBN:
9780300218879
eISBN:
9780300228090
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218879.003.0009
Subject:
Psychology, Developmental Psychology

This chapter discusses why youth are commercially interesting and why marketing seems to be targeting children at ever-younger ages. In particular, it shows how children represent three markets—a ... More


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