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Material Communicationand the Mass Media Toy

Marc Steinberg

in Anime's Media Mix: Franchising Toys and Characters in Japan

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816675494
eISBN:
9781452947525
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816675494.003.0003
Subject:
Art, Visual Culture

This chapter takes a detailed look at the specificity of transmedia communication. It argues that media interconnectivity or convergence does not always depend first and foremost on users. In order ... More


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