Peter Grindley
- Published in print:
- 1995
- Published Online:
- October 2011
- ISBN:
- 9780198288077
- eISBN:
- 9780191684562
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198288077.003.0004
- Subject:
- Business and Management, Innovation, Strategy
This chapter focuses on the video cassette recorder (VCR), which serves as an excellent example of how product compatibility standards may be used to ensure the success of a new product. Sony Betamax ...
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This chapter focuses on the video cassette recorder (VCR), which serves as an excellent example of how product compatibility standards may be used to ensure the success of a new product. Sony Betamax was ultimately driven out of the market by the more advanced technology of the JVC's VHS system, and the key factor to its success was the standards strategy. This case study shows how the power of network externalities worked by means of the market for complementary goods. It follows the introduction of VCR and shows how standards strategy gradually came to dominate other efforts. It provides some lessons in how to recognize products influenced by compatibility standards. Conventional competition and product features will not have much effect once the installed base effect takes over. The main lesson from the case is how an open standards and market penetration strategy may win against propriety standards.Less
This chapter focuses on the video cassette recorder (VCR), which serves as an excellent example of how product compatibility standards may be used to ensure the success of a new product. Sony Betamax was ultimately driven out of the market by the more advanced technology of the JVC's VHS system, and the key factor to its success was the standards strategy. This case study shows how the power of network externalities worked by means of the market for complementary goods. It follows the introduction of VCR and shows how standards strategy gradually came to dominate other efforts. It provides some lessons in how to recognize products influenced by compatibility standards. Conventional competition and product features will not have much effect once the installed base effect takes over. The main lesson from the case is how an open standards and market penetration strategy may win against propriety standards.
P. A. Geroski
- Published in print:
- 2003
- Published Online:
- November 2003
- ISBN:
- 9780199248896
- eISBN:
- 9780191596308
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/0199248893.003.0004
- Subject:
- Economics and Finance, Microeconomics
Explains how from a muddle of product proliferation, emerges a dominant design. It begins by noting the interest that both consumers and producers have to standardize products. Then identifies the ...
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Explains how from a muddle of product proliferation, emerges a dominant design. It begins by noting the interest that both consumers and producers have to standardize products. Then identifies the idea of a dominant design with that of a ‘consensus good’ and describes how this ‘consensus’ is reached in the market. Illustrations are drawn from several product‐case studies such as typewriters, computer operating systems, video cassette recorders, automobiles, and quadraphonic sound.Less
Explains how from a muddle of product proliferation, emerges a dominant design. It begins by noting the interest that both consumers and producers have to standardize products. Then identifies the idea of a dominant design with that of a ‘consensus good’ and describes how this ‘consensus’ is reached in the market. Illustrations are drawn from several product‐case studies such as typewriters, computer operating systems, video cassette recorders, automobiles, and quadraphonic sound.
Peter Grindley
- Published in print:
- 1995
- Published Online:
- October 2011
- ISBN:
- 9780198288077
- eISBN:
- 9780191684562
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198288077.003.0001
- Subject:
- Business and Management, Innovation, Strategy
This chapter introduces the framework for the status of a unique economics of standards including strategy and policy issues. Compatibility standard has been the key success, and the most significant ...
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This chapter introduces the framework for the status of a unique economics of standards including strategy and policy issues. Compatibility standard has been the key success, and the most significant improvements in products such as the video cassette recorder, compact disc and personal computer have depended on the adoption of common standards across an industry. Parallel problems have been viewed for setting standards, including the role of official standard bodies, whether these standards are set by the government authority or market forces. This book also explores the ways in which standards policy may be made more effective and how this book might help both to broaden our understanding of how standards work, and to help establish the standards as a normal component of business strategy.Less
This chapter introduces the framework for the status of a unique economics of standards including strategy and policy issues. Compatibility standard has been the key success, and the most significant improvements in products such as the video cassette recorder, compact disc and personal computer have depended on the adoption of common standards across an industry. Parallel problems have been viewed for setting standards, including the role of official standard bodies, whether these standards are set by the government authority or market forces. This book also explores the ways in which standards policy may be made more effective and how this book might help both to broaden our understanding of how standards work, and to help establish the standards as a normal component of business strategy.
Ian Cooper
- Published in print:
- 2016
- Published Online:
- February 2021
- ISBN:
- 9780993071737
- eISBN:
- 9781800341937
- Item type:
- chapter
- Publisher:
- Liverpool University Press
- DOI:
- 10.3828/liverpool/9780993071737.003.0007
- Subject:
- Film, Television and Radio, Film
This chapter talks about the decline of British gothic. It discusses how ironically, the low-budget British gothic was dying as Hollywood horror had acquired a kind of respectability. The chapter ...
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This chapter talks about the decline of British gothic. It discusses how ironically, the low-budget British gothic was dying as Hollywood horror had acquired a kind of respectability. The chapter states that one sure sign of the poor state of the film industry during this period is the fact that the most notable genre offering was a prime-time BBC production. It talks about video nasties and how the cassette recorder brought about social anxieties. The chapter then reviews the impact that the coming of the VCR. It discusses horror movies that rose during the early 2000s, such as Dog Soldiers, Eden Lake, From Down Terrace, High Rise, and Kill List.Less
This chapter talks about the decline of British gothic. It discusses how ironically, the low-budget British gothic was dying as Hollywood horror had acquired a kind of respectability. The chapter states that one sure sign of the poor state of the film industry during this period is the fact that the most notable genre offering was a prime-time BBC production. It talks about video nasties and how the cassette recorder brought about social anxieties. The chapter then reviews the impact that the coming of the VCR. It discusses horror movies that rose during the early 2000s, such as Dog Soldiers, Eden Lake, From Down Terrace, High Rise, and Kill List.
