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Age of Irreverence: A New History of Laughter in China

Christopher Rea

Published in print:
2015
Published Online:
May 2016
ISBN:
9780520283848
eISBN:
9780520959590
Item type:
book
Publisher:
University of California Press
DOI:
10.1525/california/9780520283848.001.0001
Subject:
History, Asian History

The Age of Irreverence tells why China’s entry into the modern age was not just traumatic but also uproarious. As the Qing dynasty slumped toward extinction, prominent writers compiled jokes into ... More


Visual and Multimodal Communication: Applying the Relevance Principle

Charles Forceville

Published in print:
2020
Published Online:
August 2020
ISBN:
9780190845230
eISBN:
9780190845261
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190845230.001.0001
Subject:
Linguistics, Psycholinguistics / Neurolinguistics / Cognitive Linguistics

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been ... More


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