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Gershwin and the Great Tradition

Howard Pollack

in George Gershwin: His Life and Work

Published in print:
2007
Published Online:
May 2012
ISBN:
9780520248649
eISBN:
9780520933149
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520248649.003.0008
Subject:
Music, History, American

Concurrent with his later theoretical studies, Gershwin further investigated the classical repertoire. He especially admired Bach, Mozart, Beethoven, Schubert, Chopin, Wagner, Brahms, ... More


The Standardization of Jingle Production in the 1950s and After

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0102
Subject:
Music, Popular

This chapter returns to the history of the jingle, particularly the standardization of jingle production in the 1950s. It discusses the entry of Broadway composers into advertising music and the rise ... More


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