Jump to ContentJump to Main Navigation

You are looking at 1-4 of 4 items

  • Keywords: branded difference x
Clear All Modify Search

View:

Visibility and Difference in the UFC

Jennifer McClearen

in Fighting Visibility: Sports Media and Female Athletes in the UFC

Published in print:
2021
Published Online:
September 2021
ISBN:
9780252043734
eISBN:
9780252052637
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043734.003.0001
Subject:
Sociology, Sport and Leisure

The introduction considers the increased visibility of female athletes in MMA--a phenomenon enabled by a 21st century media context that increasingly seeks out representations of difference, ... More


Developing a Millennial Sports Media Brand

Jennifer McClearen

in Fighting Visibility: Sports Media and Female Athletes in the UFC

Published in print:
2021
Published Online:
September 2021
ISBN:
9780252043734
eISBN:
9780252052637
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043734.003.0002
Subject:
Sociology, Sport and Leisure

Chapter one establishes the organizational context that facilitated the integration of diverse female athletes into the UFC brand. A “millennial sports media brand,” such as the UFC, deploys branding ... More


Affect and the Rousey Effect

Jennifer McClearen

in Fighting Visibility: Sports Media and Female Athletes in the UFC

Published in print:
2021
Published Online:
September 2021
ISBN:
9780252043734
eISBN:
9780252052637
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043734.003.0003
Subject:
Sociology, Sport and Leisure

Chapter 2 examines how and why the UFC entered the business of girls and women’s empowerment. To do so, the chapter considers what representation mattering feels like and how the promotion used ... More


Fighting Visibility: Sports Media and Female Athletes in the UFC

Jennifer McClearen

Published in print:
2021
Published Online:
September 2021
ISBN:
9780252043734
eISBN:
9780252052637
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043734.001.0001
Subject:
Sociology, Sport and Leisure

Over the first twenty years of the Ultimate Fighting Championship’s (UFC) history, the mixed-martial arts (MMA) promotion adamantly excluded female athletes and upheld sports media’s time-honored ... More


View: