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Branding Challenges and Opportunities

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0002
Subject:
Business and Management, Marketing

This chapter distills important lessons from the Cornell Hospitality Brand Management Roundtable at Cornell University's Center for Hospitality Research (CHR), a one-day, interactive, high-level ... More


The Semiotics of Consumer Space

Laura R. Oswald

in Marketing Semiotics: Signs, Strategies, and Brand Value

Published in print:
2012
Published Online:
April 2015
ISBN:
9780199566495
eISBN:
9780191806681
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199566495.003.0007
Subject:
Business and Management, Marketing

This chapter explains Signscapes as the dimension which transcends the physical environment where consumers experience brand value. It also explores the basic principles of spatial semiotics and ... More


The Globalization of Higher Education: Coping with Rankings and League Tables while Delivering More and Charging Less

David Palfreyman and Ted Tapper

in Reshaping the University: The Rise of the Regulated Market in Higher Education

Published in print:
2014
Published Online:
August 2014
ISBN:
9780199659821
eISBN:
9780191781551
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199659821.003.0008
Subject:
Business and Management, Organization Studies

While the league tables ranking the global status of higher education institutions has been lambasted, they are undoubtedly here to stay. It is impossible for those designated as the leading ... More


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