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Advertising and Commercialism

Patti M. Valkenburg and Jessica Taylor Piotrowski

in Plugged In: How Media Attract and Affect Youth

Published in print:
2017
Published Online:
September 2017
ISBN:
9780300218879
eISBN:
9780300228090
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218879.003.0009
Subject:
Psychology, Developmental Psychology

This chapter discusses why youth are commercially interesting and why marketing seems to be targeting children at ever-younger ages. In particular, it shows how children represent three markets—a ... More


Spatial and Temporal Retail Pricing on the German Beer Market

Jens-Peter Loy and Thomas Glauben

in Food Price Dynamics and Price Adjustment in the EU

Published in print:
2015
Published Online:
November 2015
ISBN:
9780198732396
eISBN:
9780191796685
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198732396.003.0005
Subject:
Economics and Finance, Macro- and Monetary Economics, Econometrics

German consumers indicate a strong affection for locally produced beer brands and demand varies significantly throughout the year. Particularly, brands distributed nationwide need to consider ... More


Learning from the Connected Customer: Enhancing Customer Web Sites with Community

Eric L. Lesser and Michael A. Fontaine

in Creating Value with Knowledge: Insights from the IBM Institute for Business Value

Published in print:
2004
Published Online:
October 2005
ISBN:
9780195165128
eISBN:
9780199835751
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195165128.003.0009
Subject:
Economics and Finance, Financial Economics

This chapter extends the notion of community to include customers. It focuses on how organizations are bringing together informal groups of customers via the Internet to exchange knowledge, build ... More


Semiotics in the World of Goods

Laura R. Oswald

in Marketing Semiotics: Signs, Strategies, and Brand Value

Published in print:
2012
Published Online:
April 2015
ISBN:
9780199566495
eISBN:
9780191806681
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199566495.003.0002
Subject:
Business and Management, Marketing

This chapter explains the proposition in marketing semiotics that goods can transcend their functional purposes and have a symbolic value or an emotional meaning for the consumer. It examines the ... More


You Ain’T Shit if You Don’t Ride a Harley: The Middle-Class Motorcyclist and the Japanese Honda

Randy D. McBee

in Born to Be Wild: The Rise of the American Motorcyclist

Published in print:
2015
Published Online:
January 2016
ISBN:
9781469622729
eISBN:
9781469623320
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622729.003.0003
Subject:
History, American History: 20th Century

This chapter examines the rise of the middle-class motorcyclist and how their impact on motorcycle culture shaped the public's perception of motorcyclists. Postwar affluence and an increasingly ... More


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