Jump to ContentJump to Main Navigation

You are looking at 1-2 of 2 items

  • Keywords: brand awareness x
Clear All Modify Search

View:

Kids and branding

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0003
Subject:
Society and Culture, Media Studies

This chapter examines the involvement of children with brands in more depth. It tracks the extent and nature of young consumers’ engagement with brands in the mass media era and introduces theories ... More


Advertising and Commercialism

Patti M. Valkenburg and Jessica Taylor Piotrowski

in Plugged In: How Media Attract and Affect Youth

Published in print:
2017
Published Online:
September 2017
ISBN:
9780300218879
eISBN:
9780300228090
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218879.003.0009
Subject:
Psychology, Developmental Psychology

This chapter discusses why youth are commercially interesting and why marketing seems to be targeting children at ever-younger ages. In particular, it shows how children represent three markets—a ... More


View: