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Bargaining with the Rational Consumer: Selling the Low-Cost Book

Laura J. Miller

in Reluctant Capitalists: Bookselling and the Culture of Consumption

Published in print:
2006
Published Online:
February 2013
ISBN:
9780226525907
eISBN:
9780226525921
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226525921.003.0006
Subject:
Sociology, Organizations

This chapter examines the historical development of the practice and ideology of discounting in the book trade in the U.S. It describes the efforts of book professionals to counter the figure of the ... More


Commercial Culture and Its Discontents

Laura J. Miller

in Reluctant Capitalists: Bookselling and the Culture of Consumption

Published in print:
2006
Published Online:
February 2013
ISBN:
9780226525907
eISBN:
9780226525921
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226525921.003.0001
Subject:
Sociology, Organizations

This introductory chapter discusses the history of bookselling and the book trade in the U.S. It addresses the question of how book professionals position themselves in relation to some general ... More


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