Carol Horton Tremblay and Victor J. Tremblay
- Published in print:
- 2011
- Published Online:
- January 2012
- ISBN:
- 9780199693801
- eISBN:
- 9780191731884
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199693801.003.0008
- Subject:
- Economics and Finance, Economic Systems
This chapter explores recent economic trends in the import and craft sectors of the U.S. beer market. In 1970, beer sales of imports and crafts (microbrewers, brewpubs, and regional craft brewers) ...
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This chapter explores recent economic trends in the import and craft sectors of the U.S. beer market. In 1970, beer sales of imports and crafts (microbrewers, brewpubs, and regional craft brewers) made up only 1% of U.S. beer sales, compared to 17% today. The reasons for this impressive gain are investigated. The data documented in this study include trends in market share; profit-to-sales ratios for the largest craft brewers; imports, exports, and import share by leading brands; advertising for leading brands; and demographic characteristics of beer consumers. Income and the demand for variety, novelty, and prestige appear to be important drivers of the increasing popularity of import and craft beers in the U.S.Less
This chapter explores recent economic trends in the import and craft sectors of the U.S. beer market. In 1970, beer sales of imports and crafts (microbrewers, brewpubs, and regional craft brewers) made up only 1% of U.S. beer sales, compared to 17% today. The reasons for this impressive gain are investigated. The data documented in this study include trends in market share; profit-to-sales ratios for the largest craft brewers; imports, exports, and import share by leading brands; advertising for leading brands; and demographic characteristics of beer consumers. Income and the demand for variety, novelty, and prestige appear to be important drivers of the increasing popularity of import and craft beers in the U.S.
David W. Gutzke
- Published in print:
- 2013
- Published Online:
- May 2015
- ISBN:
- 9780719052644
- eISBN:
- 9781781707050
- Item type:
- chapter
- Publisher:
- Manchester University Press
- DOI:
- 10.7228/manchester/9780719052644.003.0009
- Subject:
- History, British and Irish Modern History
The prevailing masculine culture of drinking had consistently thwarted efforts to attract female custom. Brewing company executives blocked entry of women into pub tenancies, hired managers whose ...
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The prevailing masculine culture of drinking had consistently thwarted efforts to attract female custom. Brewing company executives blocked entry of women into pub tenancies, hired managers whose wives received no remuneration and employed estate managers who presided over many licensed premises as notable for their overwhelming masculinity as for their vile hygiene. Traditional pub culture had little to offer women. Critics of the Thatcher Government Beer Orders have exaggerated its impact. Before the government imposed restraints in 1989, pubcos had begun changing the retailing of alcohol. The beer orders accelerated emergence of a new culture in which women as consumers, tenants or managers now became conspicuous. New women’s drinking habits emerged, and females played a critical role as decision makers in determining what alcohol was purchased.Less
The prevailing masculine culture of drinking had consistently thwarted efforts to attract female custom. Brewing company executives blocked entry of women into pub tenancies, hired managers whose wives received no remuneration and employed estate managers who presided over many licensed premises as notable for their overwhelming masculinity as for their vile hygiene. Traditional pub culture had little to offer women. Critics of the Thatcher Government Beer Orders have exaggerated its impact. Before the government imposed restraints in 1989, pubcos had begun changing the retailing of alcohol. The beer orders accelerated emergence of a new culture in which women as consumers, tenants or managers now became conspicuous. New women’s drinking habits emerged, and females played a critical role as decision makers in determining what alcohol was purchased.