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Beauty Amid War and Depression

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0005
Subject:
Business and Management, Business History

This chapter details the growth of the beauty industry in the midst of two major world wars and the Great Depression. By 1945 the governments of the major Western democracies had deemed the ... More


The Television Age

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0006
Subject:
Business and Management, Business History

This chapter describes the growth of the beauty industry during the postwar decades. Western and Japanese consumers celebrated the return of peace and prosperity by splurging on beauty products. As ... More


Globalization and Tribalization

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0010
Subject:
Business and Management, Business History

This chapter discusses the globalization and tribalization of the beauty industry in the twenty-first century. Over the last two decades, the spread of megabrands lent support to a view that ... More


The Uncertain Identity of Beauty

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0008
Subject:
Business and Management, Business History

This chapter discusses the beauty industry's search for a clear identity. Between the 1960s and the 1980s, numerous small and medium-sized cosmetics, fragrances, and toiletries brands were bought and ... More


Beauty Imagined: A History of the Global Beauty Industry

Geoffrey Jones

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.001.0001
Subject:
Business and Management, Business History

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee ... More


The Commodification of the Body

Wen Hua

in Buying Beauty: Cosmetic Surgery in China

Published in print:
2013
Published Online:
September 2013
ISBN:
9789888139811
eISBN:
9789888180691
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789888139811.003.0006
Subject:
Society and Culture, Asian Studies

The anxiety about body image is captured by the ubiquitous consumer culture and the ever-expanding beauty market in China today. Mass media contributes to the commodification of female appearance by ... More


Challenges from New Quarters

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0009
Subject:
Business and Management, Business History

This chapter describes how the beauty industry became a target of the forces of social change in the 1970s. Critics from the left accused the industry of offering consumers choices that were ... More


Conclusion: The Dream Machine

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0011
Subject:
Business and Management, Business History

This chapter provides a summary of the history of the beauty industry through the three lenses described in the Introduction: that of entrepreneurs, the construction of the market for beauty, and ... More


Introduction: The Business of Beauty

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0001
Subject:
Business and Management, Business History

This introductory chapter sets out the book's purpose: to recover the history of a business that we typically taken for granted but whose global growth tells us a lot about the modern world. Based on ... More


Scent and Paris

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0002
Subject:
Business and Management, Business History

This chapter traces the growth of the modern beauty industry from its origins in the craft of making perfume. The craft itself has an ancient and global heritage. Roman emperors were said to have ... More


Global Ambitions Meet Local Markets

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0007
Subject:
Business and Management, Business History

This chapter describes the globalization challenges faced by beauty companies. By the 1970s a number of brands, including Sunsilk, Pond's, Avon, and Max Factor, had become widely available. Toiletry ... More


Cleanliness and Civilization

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0004
Subject:
Business and Management, Business History

This chapter describes the transformation of soap manufacturers into the world's largest beauty companies in the nineteenth century. It details how people became aware of the importance of hygiene; ... More


The New Queen: Pageantry and Policy, 1930–1950

M. Cynthia Oliver

in Queen of the Virgins: Pageantry and Black Womanhood in the Caribbean

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732429
eISBN:
9781604733488
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732429.003.0003
Subject:
Society and Culture, Cultural Studies

This chapter examines the larger issues subsumed by the beauty pageant industry in the Virgin Islands, focusing on its relationship with economics, entrepreneurship, and political emergence for the ... More


Profits and Sustainability: A History of Green Entrepreneurship

Geoffrey Jones

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.001.0001
Subject:
Business and Management, Business History, International Business

The book tells the unknown story of entrepreneurs who believed business could help create a more sustainable world. It challenges the received point of view that such green entrepreneurs are a recent ... More


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