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The ‘Golden Age of Woman’

Ana Carden‐Coyne

in Reconstructing the Body: Classicism, Modernism, and the First World War

Published in print:
2009
Published Online:
September 2009
ISBN:
9780199546466
eISBN:
9780191720659
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199546466.003.0006
Subject:
History, European Modern History

This chapter examines the reconstruction of the female body and beauty, and considers how classical and modern imagery manufactured sexuality and gender ideals for women. Investigating women's claims ... More


“Everyone Admires the Woman Who Has Beautiful Hair”: Mediating African American Beauty Standards in the 1920s and 1930s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0003
Subject:
History, African-American History

This chapter discusses the black women who dominated and were at the center of the African American beauty culture. They were the mediators between commercialized beauty culture's standards and the ... More


“The Beauty Industry Is Ours”: Developing African American Consumer Citizenship in the 1920s and 1930s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0002
Subject:
History, African-American History

This chapter discusses the attempts to create some form of African American consumer citizenship in order to prove the worth of black consumers to white-owned businesses. It looks at how beauty ... More


“All Hair Is Good Hair”: Integrating Beauty in the 1950s and 1960s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0006
Subject:
History, African-American History

This chapter discusses how the African American women's beauty culture reached new heights of commercialization and economic prominence in urban black communities. This occurred about twenty years ... More


Introduction: Why Hair Is Political

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0001
Subject:
History, African-American History

This introductory chapter discusses the history and political connections of the African American beauty culture. The phrase “beauty culture” is commonly used throughout most of the twentieth century ... More


“Black Is Beautiful”: Redefining Beauty in the 1960s and 1970s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0007
Subject:
History, African-American History

This chapter discusses the commodification of the Afro and is, in many ways, emblematic of changes that occurred in African American consumer culture and beauty culture. The Afro was considered ... More


“Beauty Services Offered from Head to Toe”: Promoting Beauty to African American Women in the 1940s and 1950s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0005
Subject:
History, African-American History

This chapter discusses the rise of the full-service luxury beauty salon that, in many respects, represented the pinnacle of African American beauty culture in the years following the Second World ... More


“An ‘Export’ Market at Home”: Expanding African American Consumer Culture in the 1940s, 1950s, and 1960s

Susannah Walker

in Style and Status: Selling Beauty to African American Women, 1920-1975

Published in print:
2007
Published Online:
September 2011
ISBN:
9780813124339
eISBN:
9780813134802
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813124339.003.0004
Subject:
History, African-American History

This chapter discusses the prosperity of African American consumer culture during the postwar period, which was thanks to the product-advertising campaigns that were launched. It shows the changes to ... More


Japan the Beautiful: 1950s Cosmetic Surgery and the Expressive Asian Body

Kim Brandt

in The Affect of Difference: Representations of Race in East Asian Empire

Published in print:
2016
Published Online:
November 2016
ISBN:
9780824852801
eISBN:
9780824868666
Item type:
chapter
Publisher:
University of Hawai'i Press
DOI:
10.21313/hawaii/9780824852801.003.0012
Subject:
Society and Culture, Asian Studies

The years immediately after World War II witnessed a rising fascination in Japan with the possibilities for personal and social transformation afforded by civilian applications of wartime ... More


Beauty Amid War and Depression

Geoffrey Jones

in Beauty Imagined: A History of the Global Beauty Industry

Published in print:
2011
Published Online:
April 2015
ISBN:
9780199639625
eISBN:
9780191806841
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199639625.003.0005
Subject:
Business and Management, Business History

This chapter details the growth of the beauty industry in the midst of two major world wars and the Great Depression. By 1945 the governments of the major Western democracies had deemed the ... More


Shaping Japanese American Culture

Valerie J. Matsumoto

in City Girls: The Nisei Social World in Los Angeles, 1920-1950

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199752249
eISBN:
9780199377053
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752249.003.0003
Subject:
History, American History: 20th Century, Cultural History

This chapter examines how, within and outside the ethnic enclave, Nisei women played significant roles as agents of culture, adapting mainstream and other ethnic cultural practices, while maintaining ... More


Introduction

Heather Laine Talley

in Saving Face: Disfigurement and the Politics of Appearance

Published in print:
2014
Published Online:
March 2016
ISBN:
9780814784105
eISBN:
9781479840052
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814784105.003.0009
Subject:
Sociology, Health, Illness, and Medicine

This introductory chapter briefly discusses beauty culture, the shared set of language, meanings, norms, and practices focused on the cultivation of attractiveness. The topic is essential in ... More


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