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Choosing Strategies for New Products Using Market-Level Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0007
Subject:
Business and Management, Marketing

This chapter shows how the firm can coordinate its new product designs, production processes, and pricing strategies when only secondary (market-level) data are available. In particular, it examines ... More


Running a Family: Women’s Reasons for Reconciliation

Poulami Roychowdhury

in Capable Women, Incapable States: Negotiating Violence and Rights in India

Published in print:
2020
Published Online:
December 2020
ISBN:
9780190881894
eISBN:
9780197533888
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190881894.003.0003
Subject:
Sociology, Politics, Social Movements and Social Change, Gender and Sexuality

Chapter 3 details why so many women wished to remain with their abusers and how it was they started moving toward the law despite their best efforts. Using interview and observation data, the author ... More


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