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Scoping

Lucy Reynolds and Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.11
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the first stage of the Total Process Planning (TPP) framework: scoping. It provides a practical introduction to the scoping phases of social marketing; outlines the processes, ... More


News Specialization and Segmentation

David Tewksbury and Jason Rittenberg

in News on the Internet: Information and Citizenship in the 21st Century

Published in print:
2012
Published Online:
January 2015
ISBN:
9780195391961
eISBN:
9780190252397
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780195391961.003.0004
Subject:
Political Science, Comparative Politics, American Politics

This chapter focuses on breadth of news content and its relationship with audience segments. More specifically, it examines how the content of news on the Internet is tailored to specific audience ... More


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