Brooke Erin Duffy
- Published in print:
- 2013
- Published Online:
- April 2017
- ISBN:
- 9780252037962
- eISBN:
- 9780252095221
- Item type:
- chapter
- Publisher:
- University of Illinois Press
- DOI:
- 10.5406/illinois/9780252037962.003.0005
- Subject:
- Society and Culture, Media Studies
This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of ...
More
This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of audiences. Editors and publishers of women's magazines have long targeted narrowly defined segments of the female populace based upon demographic factors (age, household income, marital status, educational level, and sometimes even race) as well as lifestyle traits and behaviors. They draw upon surveys and other measurement techniques to understand these segments and craft detailed profiles of their “ideal reader.” This chapter considers women's magazines' shape-shifting approaches to audiences, particularly between producers for the print and digital products. It discusses the magazine industry's progress in terms of providing advertisers with more precise and timely audience metrics, as well as magazines' understanding of audience demographics. It also explores recent developments in online tracking and consumer analytics and how they have inspired a new series of approaches to researching media audiences, including search engine optimization, content syndication and aggregation, and web traffic generation.Less
This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of audiences. Editors and publishers of women's magazines have long targeted narrowly defined segments of the female populace based upon demographic factors (age, household income, marital status, educational level, and sometimes even race) as well as lifestyle traits and behaviors. They draw upon surveys and other measurement techniques to understand these segments and craft detailed profiles of their “ideal reader.” This chapter considers women's magazines' shape-shifting approaches to audiences, particularly between producers for the print and digital products. It discusses the magazine industry's progress in terms of providing advertisers with more precise and timely audience metrics, as well as magazines' understanding of audience demographics. It also explores recent developments in online tracking and consumer analytics and how they have inspired a new series of approaches to researching media audiences, including search engine optimization, content syndication and aggregation, and web traffic generation.
José van
- Published in print:
- 2018
- Published Online:
- October 2018
- ISBN:
- 9780190889760
- eISBN:
- 9780190889807
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/oso/9780190889760.003.0004
- Subject:
- Literature, Film, Media, and Cultural Studies
This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, ...
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This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, technical, and social foundations. The proliferation of online audience metrics and algorithmic filtering, promoting the personalization of news and advertisements, has fundamentally transformed how news is produced, circulated, and monetized. The triangular content–audiences–advertising configuration that constituted the legacy news industry is unbundled and rebundled through online platforms. As a consequence, the professional practices and institutional standards once set by legacy news organizations are seriously challenged. Key public values, such as journalistic independence and the trustworthiness of news, have come under scrutiny as new online players in this sector reconfigure the conditions of production and distribution.Less
This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, technical, and social foundations. The proliferation of online audience metrics and algorithmic filtering, promoting the personalization of news and advertisements, has fundamentally transformed how news is produced, circulated, and monetized. The triangular content–audiences–advertising configuration that constituted the legacy news industry is unbundled and rebundled through online platforms. As a consequence, the professional practices and institutional standards once set by legacy news organizations are seriously challenged. Key public values, such as journalistic independence and the trustworthiness of news, have come under scrutiny as new online players in this sector reconfigure the conditions of production and distribution.
