Akiko Sugawa-Shimada
- Published in print:
- 2020
- Published Online:
- September 2020
- ISBN:
- 9781496826268
- eISBN:
- 9781496826299
- Item type:
- chapter
- Publisher:
- University Press of Mississippi
- DOI:
- 10.14325/mississippi/9781496826268.003.0005
- Subject:
- Literature, Film, Media, and Cultural Studies
In Japanese folk belief, inanimate objects used for 100 years are believed to be granted a spirit. They are called tsukumogami, or artefact spirits. Through personification of the spirits in recent ...
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In Japanese folk belief, inanimate objects used for 100 years are believed to be granted a spirit. They are called tsukumogami, or artefact spirits. Through personification of the spirits in recent popular cultural products, the belief of tsukumogami has been popularized among young people who are unaware of the folk belief. One of the most popular works utilizing personified tsukumogami is Token Ranbu-ONLINE-, an online web browser (2015) and mobile game (2016). It has been adapted into 2.5-dimensional plays and musicals, anime works, and other media forms. The article explores how tsukumogami of Japanese swords are adapted in the media mix strategy of Token Ranbu. It argues that those adaptations serve to provide a spiritual site where Japanese folk beliefs can be traced. Through her study, the author also shows how Japanese folk beliefs (a mixture of Shintoism, Buddhism, and Chinese philosophies) are constructed, consumed, and used in Japan’s contemporary popular culture.Less
In Japanese folk belief, inanimate objects used for 100 years are believed to be granted a spirit. They are called tsukumogami, or artefact spirits. Through personification of the spirits in recent popular cultural products, the belief of tsukumogami has been popularized among young people who are unaware of the folk belief. One of the most popular works utilizing personified tsukumogami is Token Ranbu-ONLINE-, an online web browser (2015) and mobile game (2016). It has been adapted into 2.5-dimensional plays and musicals, anime works, and other media forms. The article explores how tsukumogami of Japanese swords are adapted in the media mix strategy of Token Ranbu. It argues that those adaptations serve to provide a spiritual site where Japanese folk beliefs can be traced. Through her study, the author also shows how Japanese folk beliefs (a mixture of Shintoism, Buddhism, and Chinese philosophies) are constructed, consumed, and used in Japan’s contemporary popular culture.
