Thomas Babor, Harold Holder, Raul Caetano, Ross Homel, Sally Casswell, Michael Livingston, Griffith Edwards, Esa Österberg, Norman Giesbrecht, Jürgen Rehm, Kathryn Graham, Robin Room, Joel Grube, Ingeborg Rossow, and Linda Hill
- Published in print:
- 2010
- Published Online:
- May 2010
- ISBN:
- 9780199551149
- eISBN:
- 9780191720642
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199551149.003.005
- Subject:
- Public Health and Epidemiology, Public Health, Epidemiology
This chapter focuses on multinational corporations and global markets for alcohol, since this is the most rapidly expanding sector of the alcohol industry and the most politically powerful. However, ...
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This chapter focuses on multinational corporations and global markets for alcohol, since this is the most rapidly expanding sector of the alcohol industry and the most politically powerful. However, more than half of the world's alcohol supply still falls outside the scope of the multinational producers, in the hands of ‘informal’ home producers — often of traditional beverages — and local producers of industrialized traditional beverages and ‘international’-style beverages. Those sectors are also briefly discussed, emphasizing relationships and common interests in the sale of alcohol as the alcohol industry consolidates on a global basis.Less
This chapter focuses on multinational corporations and global markets for alcohol, since this is the most rapidly expanding sector of the alcohol industry and the most politically powerful. However, more than half of the world's alcohol supply still falls outside the scope of the multinational producers, in the hands of ‘informal’ home producers — often of traditional beverages — and local producers of industrialized traditional beverages and ‘international’-style beverages. Those sectors are also briefly discussed, emphasizing relationships and common interests in the sale of alcohol as the alcohol industry consolidates on a global basis.
Rod Phillips
- Published in print:
- 2014
- Published Online:
- January 2015
- ISBN:
- 9781469617602
- eISBN:
- 9781469617626
- Item type:
- book
- Publisher:
- University of North Carolina Press
- DOI:
- 10.5149/northcarolina/9781469617602.001.0001
- Subject:
- History, Cultural History
Whether as wine, beer, mead, or spirits, alcohol has had a constant and often controversial role in human life. This book surveys the attitudes and consumption of alcohol and examines a 9,000 year ...
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Whether as wine, beer, mead, or spirits, alcohol has had a constant and often controversial role in human life. This book surveys the attitudes and consumption of alcohol and examines a 9,000 year cultural and economic history, uncovering the tensions between alcoholic drinks as a nutritious and potable staple of daily diets and as an object of political and religious regulation. It argues that brewing was one of the earliest and most common forms of water purification, which further integrated alcohol into the dense population centers in Europe and the Americas. Despite this practical use, no commodity has been more regulated by governmental and religious authorities than alcohol. As a potential source of social disruption, alcohol created volatile boundaries of acceptable and unacceptable consumption, breaking through barriers of class, race, and gender. This book follows ever-changing cultural meanings of these potent potables and makes the surprising argument that fewer people are quaffing alcoholic drinks than ever before. The book examines and explains the importance and effect of alcohol's production, consumption, and meaning across the globe.Less
Whether as wine, beer, mead, or spirits, alcohol has had a constant and often controversial role in human life. This book surveys the attitudes and consumption of alcohol and examines a 9,000 year cultural and economic history, uncovering the tensions between alcoholic drinks as a nutritious and potable staple of daily diets and as an object of political and religious regulation. It argues that brewing was one of the earliest and most common forms of water purification, which further integrated alcohol into the dense population centers in Europe and the Americas. Despite this practical use, no commodity has been more regulated by governmental and religious authorities than alcohol. As a potential source of social disruption, alcohol created volatile boundaries of acceptable and unacceptable consumption, breaking through barriers of class, race, and gender. This book follows ever-changing cultural meanings of these potent potables and makes the surprising argument that fewer people are quaffing alcoholic drinks than ever before. The book examines and explains the importance and effect of alcohol's production, consumption, and meaning across the globe.
Rod Phillips
- Published in print:
- 2014
- Published Online:
- January 2015
- ISBN:
- 9781469617602
- eISBN:
- 9781469617626
- Item type:
- chapter
- Publisher:
- University of North Carolina Press
- DOI:
- 10.5149/northcarolina/9781469617602.003.0005
- Subject:
- History, Cultural History
This chapter discusses the history of alcohol in the Middle Ages. Between 1000 and 1500, the growth of urban administrations, the consolidation of church power, and changes in the economic and ...
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This chapter discusses the history of alcohol in the Middle Ages. Between 1000 and 1500, the growth of urban administrations, the consolidation of church power, and changes in the economic and commercial structures of Europe brought about many important changes in the place of alcohol in European society and culture. Among the most significant lies in the origins of an alcohol industry, with the beginnings of concentration of ownership in brewing and long-distance trade in both beer and wine. Overall production increased, and the commentaries on excessive drinking might lead us to believe that consumption also increased.Less
This chapter discusses the history of alcohol in the Middle Ages. Between 1000 and 1500, the growth of urban administrations, the consolidation of church power, and changes in the economic and commercial structures of Europe brought about many important changes in the place of alcohol in European society and culture. Among the most significant lies in the origins of an alcohol industry, with the beginnings of concentration of ownership in brewing and long-distance trade in both beer and wine. Overall production increased, and the commentaries on excessive drinking might lead us to believe that consumption also increased.
Robert Duncan
- Published in print:
- 2013
- Published Online:
- September 2014
- ISBN:
- 9781846318955
- eISBN:
- 9781781381021
- Item type:
- chapter
- Publisher:
- Liverpool University Press
- DOI:
- 10.5949/liverpool/9781846318955.003.0008
- Subject:
- History, British and Irish Modern History
This chapter considers the fateful final attempt by the CCB to introduce nationwide state purchase of the liquor trade. At this point, Britain came within a whisker of having a nationalised drinks ...
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This chapter considers the fateful final attempt by the CCB to introduce nationwide state purchase of the liquor trade. At this point, Britain came within a whisker of having a nationalised drinks industry, including all pubs, clubs and breweries. The Board failed in this endeavour and this inability to enact state purchase marks the nadir of the Board’s power. Its political capital, which had been plentiful early in the war, had been spent. From now on the work of the Board was tainted by association with a highly controversial scheme, representative in some eyes of the worst traits of tyrannical state interference. The CCB was thus damaged and henceforth had to face increased criticism. Moreover, while moderate licensing proposals were henceforth seen as acceptable larger, more ambitious CCB schemes, were deemed unworkable. The CCB was increasingly disliked and its continued intrusion in the social lives of the British public, when armament production had come to terms with the demands of war, was increasingly resented. The clock was ticking for the CCB and the end of the war brought an increasing number of calls for an end to its existence.Less
This chapter considers the fateful final attempt by the CCB to introduce nationwide state purchase of the liquor trade. At this point, Britain came within a whisker of having a nationalised drinks industry, including all pubs, clubs and breweries. The Board failed in this endeavour and this inability to enact state purchase marks the nadir of the Board’s power. Its political capital, which had been plentiful early in the war, had been spent. From now on the work of the Board was tainted by association with a highly controversial scheme, representative in some eyes of the worst traits of tyrannical state interference. The CCB was thus damaged and henceforth had to face increased criticism. Moreover, while moderate licensing proposals were henceforth seen as acceptable larger, more ambitious CCB schemes, were deemed unworkable. The CCB was increasingly disliked and its continued intrusion in the social lives of the British public, when armament production had come to terms with the demands of war, was increasingly resented. The clock was ticking for the CCB and the end of the war brought an increasing number of calls for an end to its existence.
