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The Duality of Affiliative Motivation

Joel Weinberger, Tanya Cotler, and Daniel Fishman

in Implicit Motives

Published in print:
2010
Published Online:
May 2010
ISBN:
9780195335156
eISBN:
9780199776955
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195335156.003.0003
Subject:
Psychology, Social Psychology

Affiliation motivation, unlike other implicit motives, seems to have a dual nature. There is a bright positive side and a dark negative side to this implicit motive. The former is best captured by ... More


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