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Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0082
Subject:
Music, Popular

This chapter examines the rise of television in the 1950s and the use of emotional appeals in advertising music in the 1950s and the 1960s. It focuses on the effectiveness of music used in ... More


Music in television advertising and other persuasive media

Mark Shevy and Kineta Hung

in The Psychology of Music in Multimedia

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199608157
eISBN:
9780191761225
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199608157.003.0014
Subject:
Psychology, Music Psychology, Social Psychology

This chapter presents an overview of theories and research on the role of music in television advertising and other persuasive media. Using Petty and Cacioppo’s Elaboration Likelihood Model as a ... More


The Standardization of Jingle Production in the 1950s and After

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0102
Subject:
Music, Popular

This chapter returns to the history of the jingle, particularly the standardization of jingle production in the 1950s. It discusses the entry of Broadway composers into advertising music and the rise ... More


Musical Communication

Dorothy Miell, Raymond MacDonald, and David J. Hargreaves (eds)

Published in print:
2005
Published Online:
March 2012
ISBN:
9780198529361
eISBN:
9780191689628
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198529361.001.0001
Subject:
Psychology, Music Psychology

Music is a powerful means of communication. It provides a means by which people can share emotions, intentions, and meanings even though their spoken languages may be mutually incomprehensible. It ... More


Prokofiev in the Popular Consciousness

Peter Kupfer

in Rethinking Prokofiev

Published in print:
2020
Published Online:
March 2020
ISBN:
9780190670764
eISBN:
9780190670801
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190670764.003.0023
Subject:
Music, History, Western

Prokofiev’s legacy in the concert hall is well established, but there has been little study of his legacy in the popular consciousness. If we examine the multitude of uses of his music in popular ... More


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