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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Cynthia B. Meyers

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
book
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.001.0001
Subject:
Film, Television and Radio, Television

In this book the author repositions the advertising industry as a central agent in the development of broadcasting in the USA and challenges conventional views about the role of advertising in ... More


Defining the Product: Health, pleasure, and class

Yaara Benger Alaluf

in The Emotional Economy of Holidaymaking: Health, Pleasure, and Class in Britain, 1870-1918

Published in print:
2021
Published Online:
March 2021
ISBN:
9780198866152
eISBN:
9780191898365
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198866152.003.0004
Subject:
History, British and Irish Modern History, Social History

This chapter explores how the objectives of the nascent holiday resort industry transformed in relation to dynamics of health, pleasure, and social class. It analyses the process of defining holiday ... More


The emotionalization of the holiday resort

Yaara Benger Alaluf

in The Emotional Economy of Holidaymaking: Health, Pleasure, and Class in Britain, 1870-1918

Published in print:
2021
Published Online:
March 2021
ISBN:
9780198866152
eISBN:
9780191898365
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198866152.003.0005
Subject:
History, British and Irish Modern History, Social History

This chapter shows that by the turn of the century, British spa and seaside resorts were explicitly proclaiming the emotional effects of holidaymaking and gradually advertising happiness and joy as ... More


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