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Working with External Service Providers

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0013
Subject:
Business and Management, Marketing

This chapter focuses primarily on advertising agencies and market research firms, the two principal outside suppliers of professional services to most marketing managers. The issues that govern the ... More


They Sway Millions as If by Some Magic Wand: The Advertising Industry Enters Radio in the Late 1920s

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0003
Subject:
Film, Television and Radio, Television

This chapter explores how and why advertising agencies became program suppliers. Admen initially resisted radio because of their desire to maintain good relations with print publishers, who feared ... More


“Who Owns the Time?”: Advertising Agencies and Networks Vie for Control in the 1930s

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0004
Subject:
Film, Television and Radio, Television

This chapter discusses the battles for control over programming and advertising standards between national networks and advertising agencies. During the 1930s, the networks provided advertisers ... More


Two Agencies: Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0007
Subject:
Film, Television and Radio, Television

This chapter focuses on two important advertising agencies—Batten Barton Durstine & Osborn (BBDO) and Benton & Bowles (B&B). BBDO approached radio as an ideal medium for building a corporate image, ... More


Introduction

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0012
Subject:
Film, Television and Radio, Television

This introductory chapter provides a brief overview of the role of the advertising industry in the “golden age” of radio. The majority of nationally broadcast sponsored programs on network radio ... More


Music and Advertising in Early Radio

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0018
Subject:
Music, Popular

This chapter examines radio advertising and how the radio became conceptualized as an advertising medium. It begins by examining the history of radio broadcasting. It then discusses the following: ... More


The Classes and the Masses in the 1920s and 1930s

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0042
Subject:
Music, Popular

This chapter explores the strategies employed by advertisers and advertising agencies in investigating their audience and determining who was listening to their programs, and what kind of musical ... More


Becoming Benny: The Development of Jack Benny’s Character-Focused Comedy for Radio

Kathryn H. Fuller-Seeley

in Jack Benny and the Golden Age of American Radio Comedy

Published in print:
2017
Published Online:
May 2018
ISBN:
9780520295049
eISBN:
9780520967946
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520295049.003.0002
Subject:
Film, Television and Radio, Radio

Jack Benny drew from a successful vaudeville career to adapt his humor to radio form in 1932. Realizing the pressures of creating new program material on a weekly basis, he hires Harry Conn. Benny ... More


United Kingdom (‘.uk’)

Dawn Osborne and Steve Palmer

in Domain Name Law And Practice: An International Handbook

Published in print:
2015
Published Online:
March 2021
ISBN:
9780199663163
eISBN:
9780191932748
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780199663163.003.0039
Subject:
Law, Intellectual Property, IT, and Media Law

To date, domain name disputes in the United Kingdom have tended to revolve around trade marks. Most larger companies who are sufficiently motivated and financially equipped to take such disputes ... More


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