Jump to ContentJump to Main Navigation

You are looking at 1-20 of 116 items

  • Keywords: advertisements x
Clear All Modify Search

View:

Competing Conveying System Advertisements: Dynamic Air v. Flexicon Corporation

Roger W. Shuy

in Fighting over Words: Language and Civil Law Cases

Published in print:
2008
Published Online:
May 2008
ISBN:
9780195328837
eISBN:
9780199870165
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195328837.003.0006
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

A manufacturer of a product that transports, processes, and packages bulk materials with a pneumatic process sued a competing manufacturer that uses a screw process using the latter company's ... More


Nicotine Patch Advertisements: The States of Arizona, California, Illinois, Iowa, Massachusetts, Minnesota, Missouri, New Mexico, New York, North Carolina, and Texas v. CIBA‐Geigy Corporation

Roger W. Shuy

in Fighting over Words: Language and Civil Law Cases

Published in print:
2008
Published Online:
May 2008
ISBN:
9780195328837
eISBN:
9780199870165
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195328837.003.0007
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

In a class action suit based on deceptive trade practices brought by eleven state attorneys general against the maker of a nicotine skin patch, plaintiffs claimed that the advertisements for that ... More


Certificates of Deposit Advertisements: Harold Ackerman v. Royal Bank of Pennsylvania

Roger W. Shuy

in Fighting over Words: Language and Civil Law Cases

Published in print:
2008
Published Online:
May 2008
ISBN:
9780195328837
eISBN:
9780199870165
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195328837.003.0008
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

The case of a bank's advertisements about the rate of return for its certificates of deposit centered on the use of the lexical items in the bank's advertisements and other materials, specifically ... More


Advertisements 1: Visual Signals and Floral Color

Pat Willmer

in Pollination and Floral Ecology

Published in print:
2011
Published Online:
October 2017
ISBN:
9780691128610
eISBN:
9781400838943
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691128610.003.0005
Subject:
Biology, Ecology

This chapter examines how color interacts with the other visual signals from floral size, shape, and outline in enhancing floral attraction to visitors. Visual attraction by flowers is linked to ... More


Advertisements 2: Olfactory Signals

Pat Willmer

in Pollination and Floral Ecology

Published in print:
2011
Published Online:
October 2017
ISBN:
9780691128610
eISBN:
9781400838943
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691128610.003.0006
Subject:
Biology, Ecology

This chapter examines how flowers use olfactory signals to attract pollinators. Floral scents mostly result from the production of small amounts of simple volatile organic compounds. The molecular ... More


The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture

Gary Cross

Published in print:
2004
Published Online:
January 2010
ISBN:
9780195156669
eISBN:
9780199868254
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195156669.001.0001
Subject:
History, American History: 20th Century

The cute child — spunky, yet dependent, naughty but nice — is largely a 20th-century invention. This book examines how that look emerged in American popular culture and holidays and how the cute ... More


The Limits of Hatred: Popular Attitudes Towards the West in Republican Canton

Virgil K.Y. Ho

in Understanding Canton: Rethinking Popular Culture in the Republican Period

Published in print:
2005
Published Online:
February 2006
ISBN:
9780199282715
eISBN:
9780191603037
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199282714.003.0003
Subject:
Economics and Finance, Economic History

The Cantonese displayed acceptance of Westerners and their cultures in the late imperial and Republican period, in spite of their reputation for being xenophobic and anti-foreign since the days of ... More


The Cute Kid Images of a Wondrous Childhood

Gary Cross

in The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture

Published in print:
2004
Published Online:
January 2010
ISBN:
9780195156669
eISBN:
9780199868254
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195156669.003.0003
Subject:
History, American History: 20th Century

The modern notion of the child as “cute” as opposed to merely adorable or even charming crosses a boundary. The meaning of the word “cute” underwent a transformation, from the manipulative and ... More


Gremlin Child How the Cute Became the Cool

Gary Cross

in The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture

Published in print:
2004
Published Online:
January 2010
ISBN:
9780195156669
eISBN:
9780199868254
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195156669.003.0005
Subject:
History, American History: 20th Century

The 1984 film Gremlins is a classic example of how wondrous innocence can go astray. The adorable Gizmos on which we lavish love and attention in our typical middle-class homes can become the bratty ... More


Dublin's Trade in Books 1550–1800: Lyell Lectures 1986-7

M. Pollard

Published in print:
1990
Published Online:
October 2011
ISBN:
9780198184096
eISBN:
9780191674174
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198184096.001.0001
Subject:
Literature, 17th-century and Restoration Literature, 16th-century and Renaissance Literature

The Irish book trade has hitherto been viewed as a footnote to the English trade. This book studies Irish bookselling practices, particularly those of Dublin. The study draws on a wealth of material ... More


Charles Cooke's Pocket Library

Thomas F. Bonnell

in The Most Disreputable Trade: Publishing the Classics of English Poetry 1765-1810

Published in print:
2008
Published Online:
October 2011
ISBN:
9780199532209
eISBN:
9780191700996
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199532209.003.0009
Subject:
Literature, 18th-century Literature

This chapter discusses Charles Cooke and his idea of a pocket library. The chapter argues that Cooke's concept combines Bell's idea of a national library and Wenman's insight for inexpensive books. ... More


Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Melissa T. Brown

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199842827
eISBN:
9780199933105
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199842827.001.0001
Subject:
Political Science, American Politics, International Relations and Politics

This book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has strong ... More


Coming Together: The Cinematic Elaboration of Gay Male Life, 1945-1979

Ryan Powell

Published in print:
2019
Published Online:
January 2020
ISBN:
9780226634234
eISBN:
9780226634401
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226634401.001.0001
Subject:
Society and Culture, Gay and Lesbian Studies

This book is a historiographic exploration of the first wave of films made as a part of the consolidation of gay liberation movement politics and philosophy in the U.S. between the mid 1940s and the ... More


Persuading the Masses

Suellen Hoy

in Chasing Dirt: The American Pursuit of Cleanliness

Published in print:
1997
Published Online:
October 2011
ISBN:
9780195111286
eISBN:
9780199854011
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195111286.003.0005
Subject:
History, Cultural History

This chapter discusses the continuing crusade to introduce and popularize cleanliness across the United States. After 1910, reformers and sanitarians did not stop chasing dirt, in fact they had ... More


The Personal Advertisements: Advertisements, Agony Columns, and Sensation Novels of the 1860s

Matthew Rubery

in The Novelty of Newspapers: Victorian Fiction After the Invention of the News

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195369267
eISBN:
9780199871148
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195369267.003.0003
Subject:
Literature, 19th-century and Victorian Literature

This chapter looks at the reading communities formed through the personal advertisements on the newspaper's front page. Its second column came to be known in the late 19th century as the “agony ... More


Contract

Ian Bostridge

in Witchcraft and its Transformations c.1650–c.1750

Published in print:
1997
Published Online:
October 2011
ISBN:
9780198206538
eISBN:
9780191677205
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198206538.003.0002
Subject:
History, British and Irish Early Modern History, Social History

This chapter examines the political context of beliefs about witchcraft in England in the 17th century and the ideological function of these beliefs among the English elite. It analyses the differing ... More


Documentary Traces

Donald Bloxham

in The Final Solution: A Genocide

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199550333
eISBN:
9780191701535
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550333.003.0002
Subject:
History, European Modern History

Anti-semitism, expansion and orchestration are the recurring themes that dominate the events related to the Second World War. Documentary evidence is provided on certain accounts of these said ... More


The Army

Melissa T. Brown

in Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199842827
eISBN:
9780199933105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199842827.003.0003
Subject:
Political Science, American Politics, International Relations and Politics

Chapter 3 provides background material on the Army’s culture and recruiting history, before presenting an analysis of the recruiting materials. Army advertising sometimes showcases traditional ... More


The Navy

Melissa T. Brown

in Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199842827
eISBN:
9780199933105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199842827.003.0004
Subject:
Political Science, American Politics, International Relations and Politics

Chapter 4 provides background material on the Navy’s culture and recruiting history, with some emphasis on the role of race, before presenting an analysis of the recruiting advertisements. Navy ... More


The Marine Corps

Melissa T. Brown

in Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199842827
eISBN:
9780199933105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199842827.003.0005
Subject:
Political Science, American Politics, International Relations and Politics

Chapter 5 provides background material on the Marine Corps’ culture and recruiting history, before presenting an analysis of the recruiting materials. Over the course of the all-volunteer force, ... More


View: