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Channels of Distribution

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0010
Subject:
Business and Management, Marketing

This chapter shows how the firm should choose marketing policies when its products are sold by distributors. It distinguishes between exclusive and nonexclusive distributors, show how the firm can ... More


Determining the Advertising Budget

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0013
Subject:
Business and Management, Marketing

This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how ... More


Measuring and Building Brand Equity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0019
Subject:
Business and Management, Marketing

This chapter discusses the conditions under which brand equity can exist and whether brand equity implies charging high prices. It evaluates the use of standard metrics for measuring brand equity ... More


Choosing Marketing Policy in the Short Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0001
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) ... More


Below Replacement Fertility in Mainland China

Zhigang Guo and Wei Chen

in Transition and Challenge: China's Population at the Beginning of the 21st Century

Published in print:
2007
Published Online:
May 2007
ISBN:
9780199299294
eISBN:
9780191715082
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199299294.003.0004
Subject:
Economics and Finance, South and East Asia

This chapter examines the fertility decline in mainland China since the 1970s. Using data from a wide range of sources, including the 2000 census and through linking recorded children to their ... More


Health and Subjective Well‐Being

Bernard Van Praag

in Happiness Quantified: A Satisfaction Calculus Approach

Published in print:
2007
Published Online:
May 2008
ISBN:
9780199226146
eISBN:
9780191718595
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199226146.003.0009
Subject:
Economics and Finance, Behavioural Economics

This chapter examines the possibility of measuring the effects of specific diseases on health and quality of life. Two methods have made this possible. The first is the satisfaction model developed ... More


Disgusting Happiness

Fred Feldman

in What Is This Thing Called Happiness?

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199571178
eISBN:
9780191722547
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199571178.003.0010
Subject:
Philosophy, Moral Philosophy, Philosophy of Mind

An ancient objection to eudaimonism is based on the idea of “disgusting happiness”. Steven Cahn developed an interesting version of this objection based on a fictional character—Judah Rosenthal, from ... More


Risk Transfer in Public Pension Plans

Olivia S. Mitchell and Kent Smetters

in The Pension Challenge: Risk Transfers and Retirement Income Security

Published in print:
2003
Published Online:
August 2004
ISBN:
9780199266913
eISBN:
9780191601323
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199266913.003.0006
Subject:
Economics and Finance, Financial Economics

This chapter shows that existing pension actuarial methods transfer risk away from early generations towards later generations. This causes equal expected costs to appear as unequal risk-adjusted ... More


Growth Facts

Maurice FitzGerald Scott

in A New View of Economic Growth

Published in print:
1991
Published Online:
November 2003
ISBN:
9780198287421
eISBN:
9780191596872
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198287429.003.0002
Subject:
Economics and Finance, Development, Growth, and Environmental

The stylized facts of growth are that the rate of growth of output and employment, the shares of wages and profits in income, and the rate of return to investment, are all constant. It greatly ... More


Replies to Some Objections

Fred Feldman

in Pleasure and the Good Life: Concerning the Nature Varieties and Plausibility of Hedonism

Published in print:
2004
Published Online:
August 2004
ISBN:
9780199265169
eISBN:
9780191601385
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019926516X.003.0006
Subject:
Philosophy, Moral Philosophy

The objection from false pleasures (introduced in Ch. 3) is reviewed. A version relevant to Intrinsic Attitudinal Hedonism is formulated and evaluated. A new form of hedonism making use of an ... More


Economic Evaluation Tools for Evidence-Based Policymaking

Mario Mazzocchi, W. Bruce Traill, and Jason F. Shogren

in Fat Economics: Nutrition, Health, and Economic Policy

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199213856
eISBN:
9780191695902
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199213856.003.0004
Subject:
Economics and Finance, Public and Welfare

This chapter aims to quantify the damaging effects obesity by using an economic toolkit. It offers case studies to support the conceptual analysis. It assesses the cost of obesity and distinguishes ... More


Is more aggressive treatment of pediatric traumatic brain injury worth it?

J. Mick Tilford and Ali I. Raja

in Economic Evaluation in Child Health

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199547494
eISBN:
9780191720055
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547494.003.09
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Traumatic brain injury (TBI) is a major health problem worldwide and is often referred to as the ‘silent epidemic’. The uncertainty faced by clinicians in treating children with severe brain injuries ... More


Economic evaluation of dengue prevention

Donald S. Shepard and Jose A. Suaya

in Economic Evaluation in Child Health

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199547494
eISBN:
9780191720055
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547494.003.12
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Dengue is a mosquito-borne viral disease which threatens half the world's population. This chapter first briefly examines an existing technology, larviciding, to control the mosquito which transmits ... More


Economic evaluations of interventions for children in the developing world: The WHO-CHOICE approach

Tessa Tan-Torres Edejer, Moses Aikins, Robert Black, Lara Wolfson, Raymond Hutubessy, and David B. Evans

in Economic Evaluation in Child Health

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199547494
eISBN:
9780191720055
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547494.003.13
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

There are logistical and analytical challenges when conducting economic evaluations in the developing world, ranging from lack of data on costs to determining generalizability. This chapter describes ... More


Should health gains by children be given the same value as health gains by adults in an economic evaluation framework?

Stavros Petrou

in Economic Evaluation in Child Health

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199547494
eISBN:
9780191720055
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547494.003.15
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Evidence suggesting that a unit of health gain by a child is not of equal value to a unit of health gain by an adult would suggest that age should be considered as an important criterion in health ... More


Globalization III: The Moving Window

John Sutton

in Competing in Capabilities: The Globalization Process

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199274536
eISBN:
9780191746123
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199274536.003.0006
Subject:
Economics and Finance, Development, Growth, and Environmental

Chapter 1 introduced the idea of a ‘window’ defined in terms of the firm's wage-adjusted capability u/wc, i.e., the reciprocal of the firm's ‘effective cost level’. Chapter 2 showed that the process ... More


Extensions to the Basic Dynamic Economic Model of the Fishery

Trond Bjørndal and Gordon R. Munro

in The Economics and Management of World Fisheries

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199576753
eISBN:
9780191745973
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576753.003.0005
Subject:
Economics and Finance, Development, Growth, and Environmental, Financial Economics

This chapter turns to the management of capture fishery resources at the national/regional level. The starting point is the perverse incentives confronting fishermen in open access (common pool) ... More


Health And Subjective Well‐Being

Bernard Van Praag

in Happiness Quantified: A Satisfaction Calculus Approach

Published in print:
2004
Published Online:
January 2005
ISBN:
9780198286547
eISBN:
9780191718601
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198286546.003.0009
Subject:
Economics and Finance, Microeconomics

This chapter examines the possibility of measuring the effects of specific diseases on health and quality of life. Two methods have made this possible. The first is the satisfaction model developed ... More


Benefits from improved health

Jan Abel Olsen

in Principles in Health Economics and Policy

Published in print:
2017
Published Online:
September 2017
ISBN:
9780198794837
eISBN:
9780191836329
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198794837.003.0018
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter starts with an inquiry into the nature of different outcome measures that are being used in the medical literature, emphasizing an important distinction between incommensurable versus ... More


Conclusion and Reflections

Paul S.F. Yip

in Suicide in Asia: Causes and Prevention

Published in print:
2008
Published Online:
September 2011
ISBN:
9789622099425
eISBN:
9789882207431
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622099425.003.0010
Subject:
Society and Culture, Asian Studies

Suicide has become a worldwide public health concern. The situation is more serious in Asia in terms of the disability-adjusted life years (DALY). It is estimated that about 2.5% of loss of DALY is ... More


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