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3. 3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959)

Franck Cochoy

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0004
Subject:
Business and Management, Marketing

This chapter wonders about the overemphasis placed on consumers in marketing research. It starts from two questions: Is studying consumption exactly the same as studying consumers? Can consumption be ... More


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