Grahame R. Dowling
- Published in print:
- 2016
- Published Online:
- January 2017
- ISBN:
- 9780262034463
- eISBN:
- 9780262335089
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262034463.001.0001
- Subject:
- Business and Management, Innovation
Why do some companies have better corporate reputations than others? And why do some companies that are not seen as particularly socially responsible have a good reputation? This book explains why ...
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Why do some companies have better corporate reputations than others? And why do some companies that are not seen as particularly socially responsible have a good reputation? This book explains why both these phenomenon occur. In essence, the companies that win the reputation game are those that are seen by their key stakeholders as being ‘best at something’ and/or ‘best for somebody’. Being best at something means that they offer better quality and value than their competitors. Being best for somebody means that they serve the needs of their stakeholders better than competitors. The book also examines why the advice of scholars is often not implemented by companies.Less
Why do some companies have better corporate reputations than others? And why do some companies that are not seen as particularly socially responsible have a good reputation? This book explains why both these phenomenon occur. In essence, the companies that win the reputation game are those that are seen by their key stakeholders as being ‘best at something’ and/or ‘best for somebody’. Being best at something means that they offer better quality and value than their competitors. Being best for somebody means that they serve the needs of their stakeholders better than competitors. The book also examines why the advice of scholars is often not implemented by companies.
