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China’s Celebrity Entrepreneurs: Business Models for ‘Success’

David J. Davies

in Celebrity in China

Published in print:
2010
Published Online:
September 2011
ISBN:
9789622090873
eISBN:
9789882206670
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622090873.003.0010
Subject:
Society and Culture, Asian Studies

This chapter describes three “model” business personas—Wang Shi, Ma Yun, and Yan Jiehe—and their routes to success, beginning with an examination of the ways in which the Chinese media portrays the ... More


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