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The NCAA and Corporate Sponsorships

Jim Host and Eric A. Moyen

in Changing the Game: My Career in Collegiate Sports Marketing

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.003.0008
Subject:
History, Cultural History

The Supreme Court’s decision in the Regents case meant that the NCAA lost control of the broadcast rights for NCAA football. Looking for ways to make up the lost revenue, NCAA executive director ... More


Defending the Kingdom: The NAIA War and the Di vision of the NCAA (1955-1957)

Kurt Edward Kemper

in Before March Madness: The Wars for the Soul of College Basketball

Published in print:
2020
Published Online:
May 2021
ISBN:
9780252043260
eISBN:
9780252052149
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043260.003.0008
Subject:
Sociology, Sport and Leisure

This chapter examines the NCAA’s response to its liberal arts reformist critics, its small state school competitive equity critics, and racial activists allied with HBCs. Beginning in 1955 as a ... More


Changing the Game: My Career in Collegiate Sports Marketing

Jim Host

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
book
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.001.0001
Subject:
History, Cultural History

Changing the Game is the memoir of Jim Host, a pioneer in college sports marketing. After attending the University of Kentucky, Host spent a few years in business before accepting a position as ... More


Home Rule’s Last Redoubt: Race, the NCAA, and College Basketball in Mid-Century America (1950-1955)

Kurt Edward Kemper

in Before March Madness: The Wars for the Soul of College Basketball

Published in print:
2020
Published Online:
May 2021
ISBN:
9780252043260
eISBN:
9780252052149
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043260.003.0007
Subject:
Sociology, Sport and Leisure

Chapter 6 addresses the extent to which the NCAA remained indifferent in most instances, downright hostile in others, to its membership regarding the issue of race. As they did with the NAIA, ... More


Business in the Bluegrass and Beyond

Jim Host and Eric A. Moyen

in Changing the Game: My Career in Collegiate Sports Marketing

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.003.0006
Subject:
History, Cultural History

While working with the Lexington Tourist and Convention Commission, Jim Host began to network with individuals from the National Tour Brokers Association (NTBA). Eventually, he convinced the NTBA ... More


Barbarians at the Gate: Basketball, the NAIA, and the Promise of a Small College Revolt (1941-1953)

Kurt Edward Kemper

in Before March Madness: The Wars for the Soul of College Basketball

Published in print:
2020
Published Online:
May 2021
ISBN:
9780252043260
eISBN:
9780252052149
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043260.003.0005
Subject:
Sociology, Sport and Leisure

The difficulties that smaller schools faced in gaining competitive equity in the AAU Tournament and entrance to the NCAA Tournament led Emil Liston to found the NAIA Tournament as a haven for ... More


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