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Competing through Meaning: The Value for Businesses

Roberto Verganti

in Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035361
eISBN:
9780262335829
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035361.003.0003
Subject:
Art, Design

This chapter explores why innovation of meaning is relevant for businesses. Why it is a major differentiator. How does innovation of meaning create business value? Why is it relevant in current ... More


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